KoMarketing Associates

JULY 1, 2014

Other ideas Matt Cutts talks about in this video are controversy (not recommended on a regular basis), productive community participation (like answering questions), and original research. Created: November 27, 2012. Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links.

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

JULY 11, 2018

They do this by using their power of purchasing to support positive change, keep their manufacturing footprint small and responsible, give back to local communities, and make delicious ice cream. They launched their own factory in 2012 and make every pair of Oliberté shoes from this factory in Addis Ababa, Ethiopia. Warby Parker.

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Unbounce

AUGUST 29, 2019

On the The Re:Growth Podcast , Dave Gearhardt, VP of Marketing at Drift , even went so far as to say that branding was a key differentiator that helped their team to succeed. 21 December 2012, [link]. When Mailchimp pulled off their rebrand in September 2018, it created shockwaves that influenced the entire marketing community.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. But there are still significant differentiators.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ClickZ

JANUARY 24, 2020

So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. In 2012, their mobile orders were 167%. Capitalize on these for differentiation in the market. Sephora – Thinking mobile-first. Sephora’s customer success is digital-first.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Convince & Convert

NOVEMBER 3, 2014

Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. At this stage, these clients are primarily interested in information about communities, regional amenities, and lifestyle optimization in general.

Top of Funnel 141

Top of Funnel Digital Marketing Funnels Work Management Marketing Funnels 141

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Delivra

FEBRUARY 6, 2019

When marketers from large businesses (5,000+ employees) were polled, 21% cited differentiating themselves from the competition as their top digital marketing goal in 2018. After the video launched in 2012, more than 12,000 people signed up for the service in just two days. Instead, they were more focused on improving brand awareness.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Curious about other top posts?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Curious about other top posts?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Content Standard

DECEMBER 1, 2014

Recently, it has been marketing that allows brands to differentiate themselves. In 2012, that number was only 54 out of 100. Followers and fans are also more engaged than ever before, with the average engagement rate rising 415 percent from 2012. Currently, 86 out of the Interbrand Top 100 are using the photo-sharing platform.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Brand Identity Branding 40

Hubspot

MAY 18, 2016

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content.

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. You don’t need both a slogan and a tagline, but whatever you use must stand out and summarize your brand’s reason to be in just a few words.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

JULY 17, 2014

It raised the awareness of the public about who they spend their money with, got local officials -- and even the President -- involved, and taught local merchants how to use digital to garner community support. To differentiate itself, NRMA built a car from car parts that its competitors do not insure. ” 4) Thank You, Mom.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

JANUARY 17, 2014

There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. "

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

OCTOBER 16, 2013

Through these standout actions, Uber has ingratiated itself in the local community, spread brand awareness, and grown significantly as a result. When you join Pinterest, you automatically sync up with your connections from other social media networks, enabling you to avoid the cold-start syndrome of having to build a community from scratch.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

SEPTEMBER 26, 2013

The company explains, "Over the past two-and-a-half years, Instagram has become a community." The community is what defines it. The community is what differentiates it. And the community is what is really on display in this product video. (By The key here? Show the feature in the context of the problem it solves.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. What are the different formats that we can use to engage community or produce content? What are the trends?

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Hubspot

JUNE 2, 2016

In 2012, ICANN announced they received 1,930 new TLD applications of which approximately 1,400 were unique, separated into five categories: Generic, Geographic, Community, Internationalized Domain Names (IDNs), and Brand. Develop a plan to differentiate and lead in your market. Just over 600 brands applied in Round 1. (

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.” Statistics are available about activity in any community you manage. ” Web activism has enabled him to raise $270 million to battle Parkinson’s.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Zoominfo

JUNE 10, 2019

But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Ultimately, the true differentiator of an influencer is superior intelligence. In the age of social media, influencer marketing has become wildly popular—even among B2B organizations.

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

Hubspot

JUNE 27, 2017

With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an incredible experience. Launched in 2012, Pottermore is the global digital publisher of J.K. Apply them to your own strategy to deliver content that strengthens relationships with your community.

Storytelling 77

Storytelling Communities Custom Publishing Marketing Analytics Tools 77

ConvertKit

JULY 22, 2020

Memberships let you charge a monthly fee for your content and ideas, direct access to your knowledge and experience, or access to a community of peers. Check out Brittany Berger's membership community Work Brighter. ” It's a great way for her to work with the audience she loves, while also creating a sustainable income.

eCommerce 108

eCommerce Product Demand Amazon 108

Convert

FEBRUARY 13, 2023

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? Consumers won’t fall for poorly differentiated value, wrapped in low pricing. This is why the iPhone was limited to a 4-inch screen size until 2012. 5 Professionals Chime In There is so much hidden gold in the community.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. Remember, marketing is about differentiation. We’d love to hear about what you discover.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

ViewPoint

MAY 2, 2012

Of note are several interesting vertical social communities like Spiceworks for IT professionals (2,000,000 members) and hr.com (800,000 members) that are hitting critical mass with people who have very specific interests and want to connect with other professionals who share those interests. Marketing Executives: We’re Done Playing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Marketing Insider Group

JANUARY 14, 2014

If the company possesses the internal alignment and cultural desire to turn these insights into action then the potential to differentiate from the pack is much, much greater. Smart companies, like LEGO, are already engaging their customers on social communities and in some cases co-innovating new products with their customers too.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. 88% of marketers said that interactive content is effective in differentiating their brand from their competitors. How can you provide unique value nobody else is offering?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

chiefmartech

FEBRUARY 16, 2016

It is the way that businesses are differentiating, and companies that can provide faster, more empathetic customer care reap loyalty and churn reduction rewards that can have geometric impacts on profitability. The Second-Best Customer Service Scenario: Community. Community-based service certainly works for Microsoft Xbox.

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

Hubspot

AUGUST 16, 2017

It differentiates the brand. These words emphasize State Farm's "community-first" value proposition -- which sets it apart from the huge, bureaucratic feel of most insurance companies. Editor's Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Martech Advisor

NOVEMBER 8, 2019

A 2012 Google report titled, ‘The New Multi-screen World: Understanding Cross-Platform Consumer Behavior’ has revealed 98 percent of Americans switch between devices every single day; and of course the trend has only grown over these years. is how this balance manifests itself.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Outgrow

JULY 1, 2021

It’s definitely a differentiator. And we were able to generate some 25,000 downloads of that application in the first two weeks that it was available, which is huge and definitely helped protect the campus community and keep COVID at bay there and you know, that was certainly one to remember. Like, no, we don’t do that.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Hubspot

AUGUST 16, 2017

It differentiates the brand. These words emphasize State Farm's "community-first" value proposition -- which sets it apart from the huge, bureaucratic feel of most insurance companies. Editor's Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Hubspot

SEPTEMBER 5, 2018

Differentiate your product from your competitors’. 2012 : Online videos reach 169.3 The folks at Miller Lite used differentiation to reach their goal: to get “real men” to willingly drink light beers. Here are a few: Raise awareness for your brand. Drive potential customers to your business. million viewers. Miller Lite.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Hubspot

APRIL 4, 2012

Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. What Social Media Marketers are Outsourcing in 2012. Community Management.

Social Media 28

Social Media Work Management Media Marketing Management 28

Contently

JUNE 11, 2020

Reports + Data Are the Biggest Differentiators. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community.

Trends 151

Trends Content Marketing Planning Budget Programs 151