Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. For instance, use web analytics to identify your blog's sweet spots. in response.

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Tips Content SERP Custom Publishing 69

Hubspot

JULY 22, 2018

Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 2) Blog Subscriber Welcome Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

Opt-out 28

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

SEPTEMBER 9, 2020

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. If your score is between 70 and 80, something isn't right -- move on to the next section of this blog post to see what you could be doing wrong that's impacting your email deliverability. So, what's a good score?

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Deliverability CAN-SPAM Click Rate Marketing & Strategy 97

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Do you want to write brilliant blog posts?

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B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Ask early registrants to write blog posts. Consider inviting them to write on places other than your blog. Every organization will be different.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging. The first hurdle?

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Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

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Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Top of Funnel 28

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Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

JULY 9, 2012

Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. In fact, it's the most common response we hear from companies about the difficulty of blogging. See how poetic blogging can be?), Good blog ideas are concrete.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. 2) Vidyard.

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Personalization Branding Brand Identity Planning 100

Hubspot

NOVEMBER 30, 2016

Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. Additionally, it shared the strong customer ratings below an image of the product. You can promote multiple of anything, not just products -- like different blog posts, ebooks, or webinars.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter.

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Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. Social Media Customer Service Is a Failure, From PR-Squared. PR-Squared published a guest post this week from Frank Eliason, SVP of social media at Citibank. The HubSpot blog once again has the honor of bringing you this week's Facebook update.

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Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News.

Content 28

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Hubspot

MARCH 20, 2013

HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. To me, this news is very exciting for HubSpot because we’ll benefit from having a highly-acclaimed journalist as part of a stellar marketing team. Provide value to your customers. The traditional advertising model is broken. Be helpful.

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Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. The web tool supposedly helps small businesses micro-target direct mail by allowing companies to target customers by neighborhood or zip code -- no names or addresses required!

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. MediaPost ).

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Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 10, 2017

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. 2012: Video arrives.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week.

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 75

Loyalty Lead Ranking Lead Scoring Case Studies 75

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.” Your audience ranges in millions and you can get customers from all across the world. It’s cost-effective as compared to the other traditional marketing channels.

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Hubspot

MARCH 22, 2012

So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to Zendesk , 62% of consumers have used social media for customer service issues. News happens in a flash, and thanks to social media, it travels even faster.

Social Media 28

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Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. If you're using a third-party tool like HootSuite or HubSpot's social media monitoring , you can track mentions of your products or services and surface any positive mentions you find.

Social Marketing 28

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. 2) Blogger/Blog Manager. Conducting analytical projects to improve blog strategies/tactics.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Have you created custom tabs for your Facebook page ?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. Every month, the HubSpot marketing team puts together a 100+ slide deck on the previous month's results. Track all the campaigns a given customer is impacted by before ultimately buying.

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Hubspot

MARCH 21, 2012

Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish.

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Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MAY 2, 2012

Yeah, we'll just go with "annoying" for the sake of this blog post. Attacking your competitors on social media makes you look just as unprofessional, and gives your more sensitive customers another place to send their business. 7) Publicly Solving Customer Service Issues. annoying you are on Twitter. 8) Hijacking Hashtags.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? Create a Customized Page for Each Persona. Face it: your website isn't just about you. Include Choose Your Own Adventure -Style Links on Your Homepage.

Design 28

Design Marketing Websites Buyer Personas Case Study 28