chiefmartech

SEPTEMBER 21, 2017

I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? So, um, wow.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Valasys

JUNE 20, 2023

It is easy to create engaging content with apps, schedule blog posts, automate content distribution, speed up your website, and make content profitable. The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. Additionally, it is integrated with HubSpot CRM, so marketers have access to both data and insights.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Confessions of a B2B Marketer

MARCH 15, 2023

How can you insert native CTA’s into your blog posts? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? Maybe consider scrapping your next CS hire and build out a rota for your team to action support. and you of course!) hit 200k MRR?

API 52

API Startups Domain Outreach 52

Webbiquity

JUNE 6, 2012

MarketingSherpa is once again out to find the best marketing blogs across a range of categories, based on reader votes. The nominating “primaries” are over, and it’s time for the blog-reading public to select the winners. Best Email Marketing Blog nominees. Marketing Blog from VerticalResponse.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Blogging Wizard (Content).

Planning 145

Planning Research Tools Best Practices 145

Hubspot

FEBRUARY 18, 2020

Facebook reached one billion users in late 2012. Ten years ago, having a content marketing strategy really meant that you had a blog. This year, for the first time, video content has surpassed blog posts as the top content marketing investment. This is Not Another State of Marketing Report , by HubSpot.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs. But boy, has that changed.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics. Ha, just kidding.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month. Darren is the ultimate guy for blogging and content marketing tips. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. What's Up With Those Big Bumps in 2012 and 2013?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Contently

JUNE 22, 2016

Think of four blog posts about a similar topic coming together in an e-book. These films existed separately until the heroes joined forces on screen in 2012’s The Avengers. HubSpot, for instance, published a story in 2012 about misleading SEO myths. Saying it worked is an understatement.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012.

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Uses keywords to optimize blog posts and the landing pages. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. Perfect for: Content Marketing. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. But more often, blog posts, reports, and presentations that are heavy on numbers (provided the underlying information is actually interesting and informative) become prime candidates for repurposing as infographics.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Hubspot

MARCH 19, 2020

If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. If every page of your website links to something, it must be important to you -- like your homepage, or your blog’s homepage. 3 Ways to Improve the Internal Linking on Your Website.

Marketing Websites 98

Marketing Websites SEO Lead Scoring Lead Ranking 98

Hubspot

AUGUST 18, 2017

I wrote my first blog post two summers ago. Blogging is almost second nature to me now. If you're just starting out with blogging and struggling to produce something you're truly proud of, don't get discouraged. You can hone your writing skills online -- and this blog post can be one of your bookmarkable resources.

Tips 78

Tips Class Copywriting Fulfillment 78

Hubspot

JULY 22, 2018

and blog posts by these topics, create an email workflow for each topic, and trigger the appropriate workflow when one of your contacts views a page or downloads an offer centered around that topic. You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Convince & Convert

JANUARY 28, 2014

One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 25 Eye-Popping Internet Marketing Statistics for 2012.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SmartBug Media

MARCH 17, 2020

The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO. Obviously, Google wants everyone to play by the rules.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. There's no reason you'd need to start from scratch with a completely new content approach every time you create blog. For instance, use web analytics to identify your blog's sweet spots.

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. — Jessica Brown (@jessbrown) June 29, 2012. Dharmesh Shah (Co-Founder and CTO, HubSpot ). Economy” and have a need for instant gratification.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

DECEMBER 6, 2011

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. In 2012, marketing is about more than just your website. In 2012, marketing is about more than just your website.

Top of Funnel 28

Top of Funnel Hubspot Marketing Websites Tools 28

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M This article originally appeared on the NewsCred Blog. CrunchBase. 10,300,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot.

Banners 28

Banners Hubspot Profiling Linkedin 28

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Image source: HubSpot. See what I did there? Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

JULY 10, 2019

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). B2B Digital Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day. I'm excited to see what's in store for 2012.

Hubspot 28

Hubspot Event Marketing Marketing & Strategy Marketing Strategy 28

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power. Subscribe to blogs that provide data-driven proof of content marketing’s value. Today, display ads have moved up slightly to 0.35

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65