Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. You’re aiming to engage, inform, and ultimately, convert. You’re not just looking to catch someone’s eye. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Convince & Convert

NOVEMBER 2, 2015

It’s no secret that to build long-lasting relationships and attract new leads, your content should be informational, provide value, and be entertaining. In March 2012, they released a promotional video entitled “Our Blades are F ing Great!” Image via BigStockPhoto.com. And guess what? Get our Definitive email newsletter.

Television marketing 149

Television marketing Youtube Video Marketing Newsletter 149

Convince & Convert

MAY 15, 2012

There’s no doubt that all the information you need to learn about the Wild West world of social media is available online. How do you bring all of those tangents of information in to one great feeling of understanding? May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. The 2012 event is in the U.S.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. This means that even though users can opt to skip these ads, catering to your audience with an attention-grabbing opening is likely to keep them viewing.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. As their audience grew, so did their revenue. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. No major media conglomerate has been spared.

Media 96

Media Branding Brand Identity Storytelling 96

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. These generations have grown up in the age of the internet, making them tech-savvy information seekers. This means you need to offer exceptional customer service anywhere your audience gathers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023. Why we care.

Youtube 109

Youtube Paid Search Agency Advertising Agencies Ads 109

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. This information allowed them to tap into a partnership with the pet sitting network Rover.

Rules 147

Rules Planning Branding Brand Identity 147

Adobe Experience Cloud Blog

MAY 23, 2012

Phil impresses upon the audience that there is a new buyer paradigm–and the buyer is in control. To guide the audience through the process, Debbie and Alexandre designed an interactive survey for the audience–built on the Marketo platform! Phil opens, “it’s a brave new world, you gotta be on your toes. Technology.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 82

Marketing AI Paid Search Agency Lead Ranking Psychographics 82

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Buzz Marketing for Technology

DECEMBER 21, 2012

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Laser-focus your solutions to the target audiences most likely to buy from you. Audience: T a ke a hard look at your targets.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

AUGUST 7, 2020

It is helping marketers reach a broader target audience and also develop long-term strategies. Make sure that all information regarding your business is consistent and up to date, not only on your website but also across other social platforms. Obviously, SEO is a boon for businesses during the Coronavirus pandemic.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.

Media 100

Media Social Media Personalization Content 100

Webbiquity

MAY 22, 2018

They help you engage with your audience in a fun and casual way. participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel. In 2012 he founded a creative design agency. 1. Run Contests. 5. Use Social Proof.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Thank you for participating in the B2B Content Marketing survey!

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Contently

MARCH 21, 2017

One of our main motivators was to reach an audience beyond the traditional real estate sector,” Little said, “and to demonstrate how vital and important real estate is to the world at large—to firms from a business perspective, but also [to] individuals, whether in their workplace, home, or even in their leisure activities.”

Branding 80

Branding Brand Identity Advertising Agencies Mobile Advertising 80

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. The lesson: think about your audience and what they want. Whatever the niche you want to expand into, you need to create content that informs your potential customers, helps them conquer their challenges, and answers their questions.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Contently

NOVEMBER 13, 2017

Facebook bought the company in 2012.). To show just how important Instagram has become in digital media and advertising, the e-commerce software company X-Cart recently published an infographic full of stats and information on “what is costs to reach a massive audience.”

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Versium

AUGUST 6, 2018

The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. About Versium. Media Contact.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

Versium

AUGUST 6, 2018

The partnership also provides LiveRamp customers with access to Versium’s modeling engine to create custom audiences, optimized for the maximum propensity to engage. Versium’s capability to cross index business and consumer personas, ensures that the resulting digital audiences have sufficient reach. About Versium. Media Contact.

Advertising Agencies 40

Advertising Agencies Segmentation Cross-Selling B2B 40

DivvyHQ

SEPTEMBER 14, 2016

14 2016 – DivvyHQ, the KC-based, content planning software and collaboration platform, received the Audience Choice Award for the top content creation, workflow and experience platform from the Content Marketing Institute (CMI). For more information, contact DivvyHQ at contact@divvyhq.com. Kansas City, MO – Sept. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Utilize translation tools to help you reach a global audience. Notification tips for marketers.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

Martech

MAY 5, 2023

Starting in 2012, Brock realized that the funnel concept was not making sense. You risk [getting] the wrong information, but you save time.” Carefully develop content to appeal to customers at those information junctions. Apply the time and resources to that audience in buy mode, and capitalize on opportunity, he said.

Top of Funnel 110

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 110

Contently

JUNE 29, 2016

A hologram Tupac performed at the 2012 Coachella music festival, flat screen TVs are ubiquitous, and FaceTime has made video chat seamless, to the delight of moms everywhere. As Gild’s audience grew, it simultaneously became much more engaged with Gild’s content, solidifying the tech startup’s role as an industry leader.

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Instead, ask yourself: Does the site linking to you appear to be a good resource, put online to provide value to its audience? Don’t disavow these! What does the linking site’s link neighborhood itself look like?

Lead Scoring 95

Lead Scoring Lead Ranking CAN-SPAM SEO 95

SmartBug Media

JULY 17, 2020

From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads. These cover a wide range of industry topics, each of which offers genuine value to the site’s target audience. Use Authoritative White Papers to Build Your Email List. Credit: Mint.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Information Gap Theory. Information Gap Theory, in its simplest form, leverages the psychology of curiosity.

Webinar Metrics 164

Webinar Metrics Marketing & Strategy Content Urgency Marketing 164

KoMarketing Associates

SEPTEMBER 22, 2014

— Ekaterina Walter (@Ekaterina) December 19, 2012. Our newsfeed mentalities have changed the way that we think and consume information. With this decrease in our attention spans, it’s becoming increasingly more important to grasp your audience’s attention in unique ways. — Clayton Hove (@adtothebone) June 17, 2012.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Salesforce Marketing Cloud

MAY 9, 2023

Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. There are a lot of unofficial guides out there, but you should get your information straight from the source. There’s no point in memorizing incorrect information.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98