Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? The question is: how big is that impact, and how are brands supposed to measure it? The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Vision Edge Marketing

DECEMBER 14, 2011

Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Improve your marketing organizations data, analytics, and measurement skills.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. What better way to build that trust than showing proven, measurable results from current customers that have already benefited from your solutions?

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Customer Experience Matrix

JUNE 11, 2015

When Highspot was founded in 2012, it focused on better content discovery for sales people. This is currently measured by tracking how often each item is used by sales people and read by recipients. But the firm soon learned that this wasn’t enough.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. I am an International Business and Marketing executive who undertakes creative assignments and delivers growth with measurable outcomes.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Customer Experience Matrix

MAY 24, 2017

It can also optimize other variables such as the time between messages, price discounts, and the balance between long- and short-term results Coherent Path clients usually start by optimizing their email programs, which offer a good mix of high volume and easy measurability. The system can manage other channels than email.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. How to Measure Shadow Traffic. Table of Contents. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? The question is: How big is that impact, and how are brands supposed to measure it? The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. What Is Dark Social?

Brand Identity 131

Brand Identity Branding Marketing Analytics Tools Traffic 131

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

MARCH 1, 2023

Below are some examples: With web and mobile analytics , a retailer can recommend products to customers based on their browsing and purchasing behavior, as they are more likely to purchase items relevant to their interests and needs. The authors advocate for a more holistic approach focusing on outcomes and customer experience.

Touchpoints 123

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 123

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Make sure all content has proper sharing integrations so that your messages can be emailed, saved, tweeted, and shared via social media channels.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have. Finally, Listen and Measure.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. Early on I wanted to measure the impact to these activities and experienced limitations in data, technology, alignment, and apathy. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Has a customizable dashboard to track and measure campaigns. Perfect for: Content Marketing. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 9 Stats About Social Media Metrics and Measurement. Simply Measured ). V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark provides unparalleled capabilities to track the viewing activity and collect interactive feedback from your audience, so you can actually measure how impactful your content is. Analytics is key in any online content marketing. MicrosoftInternetExplorer4.

Tools 100

Tools Planning Content Marketing Content 100

markempa

AUGUST 19, 2012

So, in other areas of marketing, you measure cost per impression – how many people the message reached – which basically rolls up all of the retweets, comments, clicks and fans.”. When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. Top Social Media Measurement and Tracking Tools. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Industry Events. E-Media Summit -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Vidyard

JUNE 30, 2021

About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. and mediaonegroup.com About Vidyard Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Productivity improvement.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

The Effective Marketer

FEBRUARY 20, 2013

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey? Analytics expert Laura Patterson describes step by step how to create an attribution model.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Strategic-IC

APRIL 6, 2022

How do you track, measure, and control something you can’t see? I can measure impressions, clicks, views, etc. Which makes it practically impossible to measure. [It Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Valasys

OCTOBER 24, 2018

This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. With this new platform, they could help marketers measure the performance of their content on their own properties, but weren’t able to easily see how it stacked up against their competitors.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. The company also offers a suite of analytic applications for database management and predictive modeling.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Contently

DECEMBER 22, 2017

For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

ClearVoice

DECEMBER 16, 2019

For example, translating a product ad word for word, or number for number without considering whether or not the words, phrases, or measurements make sense in a particular context within another culture can be a giant mistake. The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts.

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 128

Facebook Rules Advertisements Advertising 128

Zoominfo

AUGUST 9, 2018

58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. billion worldwide in 2019, up from $2 billion in 2012 ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Parse.ly

DECEMBER 14, 2021

There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates. You have to find a methodology where you can test, measure, and iterate on what you’re doing to be successful.” Learn more about Parse.ly

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Now, you get the best of both worlds -- one page to manage, personalized content, and one centralized dashboard to measure it all. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

markempa

JUNE 24, 2013

I’ve never seen a group more passionate about making a positive, measurable impact on their organization. So, if you need a few more ideas on what to test, check out this video from Optimization Summit 2012 – 30 Ideas in 30 Minutes: Rapid-fire tips and techniques to help you solve your most challenging problems. Think again.

Optimization 120

Optimization Buy Thought Leadership Planning 120

The Effective Marketer

MAY 24, 2012

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 36% state poor measurement and analytics keep them from becoming more effective.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

B2B Marketing Traction

JANUARY 15, 2013

, “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Use Google Analytics to measure activity on your site using mobile devices. use real time data to target content; 2.) Are they engaged?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100