Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Last but not least: About 90% of YouTube watch time comes from mobile devices. So if you don’t want to lose most of your audience, optimize your videos for mobile viewing.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Social and Mobile Powers Search Alternatives. Similarly, Google is beginning to discover the risks mobile apps pose to its dominance of the consumer landscape. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Customer Experience Matrix

JANUARY 19, 2016

The company had been doing this and programmatic ad buying since its start in 2012. Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. Even fewer support advertising along with other channels.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. At the time, Instagram had only 30 million users. bw_banner_cta].

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

DECEMBER 15, 2011

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! Step 1: Create a Mobile-Optimized Website.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2012.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

SEPTEMBER 11, 2015

With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. It is advertising for the modern internet. 247M viewers (94% US reach), 122M mobile uniques. 500+ Native Ad campaigns delivered since 2012.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. Thus started the engine of advertising and marketing via print and other broadcasts. Advertisements became digitized. 2012 – By now, it had over 1 billion users. 2004 – Facebook was launched.

Facebook 40

Facebook Paid Search Agency Ads API 40

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. But are mobile search ads more effective? Mobile App Usage.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

KoMarketing Associates

DECEMBER 27, 2016

One of our client’s blogs was being particularly impacted by traffic losses on the weekends when users most commonly turn to their mobile devices. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. Our Favorite Posts & Articles from 2012.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. 2) Mobile-Only Facebook Ads. For the first time, they allowed marketers to pay for ads only in the Facebook mobile app , as opposed to the mobile app and desktop app combined.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. 80% of Pinterest users access the channel via mobile.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He comments, “Salesforce.com is a good example.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. billion use social networks from a mobile device. These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Use a website analytics to track downloads and visits. Do they want a smart phone app from you because they’re so mobile?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Hubspot

JUNE 9, 2017

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. Ads that Distract.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

SEPTEMBER 12, 2018

IoT will become more mobile-friendly. As IoT shifts to mobile-first, and as more products hit the market, marketers will begin testing different opportunities to advertise using smart devices. IoT will become more mobile-friendly. In 2018 we'll see a shift towards mobile-first and mobile-friendly IoT products.

Trends 70

Trends Bandwidth Mobile Advertising Mobile Marketing 70

readwrite

OCTOBER 21, 2014

Since Mayer took the helm in 2012, Yahoo has spent $1.6 billion ) and mobile analytics company Flurry (presumably somewhere around $300 million ). Yahoo competes with Google and Facebook in ads, two companies with growing dominance in online and mobile advertising. billion on acquisitions. Connecting The Dots.

Mobile Advertising 40

Mobile Advertising Startups Acquisitions Advertisements 40

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Sundeep Kapur | November 15, 2012. You look horrible on mobile. Many of us look at mobile when we are mobile. It is an absolute horrible practice to take the same content and render it on mobile because it is very hard to read.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Adobe Experience Cloud Blog

JUNE 1, 2015

Interestingly, the market is demanding that these technologies come together for a couple of reasons: Reason 1: The Rise of Mobile. Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. The web is now mostly accessed through mobile. Let’s face it—mobile is the primary channel now.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Biznology

NOVEMBER 8, 2012

Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Atomic Reach

JANUARY 3, 2019

He has been a Developer for Mobile Fun and Opera Telecom, as well as a graduate from Birmingham City University with a Bachelor of Science in Computer Science. In 2012, she launched Marketing Nutz, which has worked with clients such as HP, Sony Playstation Group, IBM, & more. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. ADVERTISEMENT. ); ); ); Home » emedia and Technology. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 billion mobile subscriptions worldwide (ITU/2010). 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

accelerate agency

OCTOBER 14, 2021

It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. Automation helps you track and analyze your web-based advertising, attribute sales to the right channels, and get notifications about campaign performance. Image Source 3.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. . Automation helps you track and analyze your web-based advertising, attribute sales to the right channels, and get notifications about campaign performance. . Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Content Standard

JULY 14, 2017

Armed with full access to their Google Analytics, Google Webmaster, YouTube channel, and Kaltura accounts, I was able to present them with a thorough report on their website. I discovered SEO in 2012, when I was building an online electronics store and wanted to find an affordable way to send relevant traffic to the website.

SEO 44

SEO Mobile Advertising Marketing Agencies 1 Mobile Marketing 44

Hubspot

AUGUST 14, 2014

Shop windows, food labels, band fliers, magazine advertisements -- those distinct little black-and-white squares were everywhere, vying for our attention. For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. Digital business analytics company comScore found that 6.2% of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. The growing ubiquity of mobile payment devices. Google’s going to have a much better year in local than it did in 2012 , no doubt about it.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

AUGUST 12, 2012

This story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Brands Missing Out On Mobile Ad Opportunities, From MarketingProfs. How Top Brands Are Using Instagram, From Simply Measured.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 17, 2013

There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. Marketers can expect this deal to bring powerfully targeted advertising capabilities fueled by social data.

API 28

API Paid Search Agency Twitter Advertising Agencies 28