Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

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Social Media Stats Social Marketing CMS Development 100

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

FEBRUARY 19, 2013

At the end of the day, your business should be spending time on the networks that matter. Here are a few tips on identifying the best social network for your business: Look at analytics. You don’t own Facebook or any other social network and you don’t control what they do. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Valasys

OCTOBER 24, 2018

This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Before Merger: Skyword.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). Customer retention is 14% higher among companies that invest in big data and analytics ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He is the author of “@YourService” (Wiley, 2012). He operates his consultancy at Gerris Corp. Edelman company.

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Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? Social Analytics platforms: Platforms like GetSocial specialize in tracking Dark Social activity.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Mobile Ad Revenue. They reported that time spent on the web minus Facebook was up 2% from June to December.

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Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Image Source. In contrast, online streaming platforms have been experiencing massive growth.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. Some of the social networks are still testing things so I think it’s important for marketers to always be doing the same.

Social Networks 48

Social Networks Social Media Conference Curation 48

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. On which social networks does your target audience spend their time? Improving a Decline in Organic Reach.

Social Media 95

Social Media Media Business Social Networks 95

Vidyard

OCTOBER 30, 2014

Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Vidyard

OCTOBER 30, 2014

.” Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Scoop.it

SEPTEMBER 4, 2018

It rose to its fame and remained an important part of the content marketing narrative back in 2012: However, most marketers and organizations know of content curation as simply the practice of sharing other people’s content on social networks. Content curation is certainly not new. It drives daily and weekly consistency.

Curation 64

Curation Top of Funnel Content Marketing Marketing Budget 64

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. This became official in 2017 when native ad spend reached 60% of all display ad spending.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Sprout Social

OCTOBER 9, 2018

It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. Let’s look at some of Draftkings best social media strategies. We’ve written before about how holding contests is a great way to generate engagement and build a follower base on all of the major social media networks.

Social Media 83

Social Media Media Television marketing eCommerce 83

SnapApp

AUGUST 8, 2012

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp!

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 31, 2020

June 26, 2012. link, or view any contest-generated traffic using an analytics platform or your marketing software. Leverage your social networks. Depending on the length of the contest, you should make social promotion a regular part of your social media schedule to encourage participation. Hey Word Nerds!

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Social Media Media Rules Guidelines 100

Hubspot

AUGUST 20, 2012

EST. The survey specifically aimed to highlight the state of search engine optimization, internet marketing, and the marketing profession in 2012, and SEOmoz shared this exclusive data with us in order to reveal some key insights about social media usage before the official webinar. How Marketers Are Using Social Media in 2012.

Social Media 28

Social Media Social Marketing Media CTR 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Adobe Experience Cloud Blog

OCTOBER 9, 2012

For example, in my world of social media marketing, marketers want to figure out how to use Pinterest. Since I know that they are interested in this new social network, I go out there and find somebody who is an expert on Pinterest. Stelzner : Our Social Media Marketing podcast is the big initiative for 2012.

Social Media 48

Social Media Media Conversion Marketo 48

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. Check out what I found: (Unfortunately, we don't have subscriber data from the years prior to 2011.).

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

FEBRUARY 17, 2013

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

API 28

API Paid Search Agency Twitter Advertising Agencies 28

Hubspot

JULY 29, 2012

He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

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Paid Search Agency Work Management Marketing Management Planning 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). Source: Marketo Revenue Cycle Analytics. Source: Marketo Revenue Cycle Analytics. Facebook Promoted Posts.

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Paid Content Paid Social Agency Social Media ROI 48

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. How are you using location-based social networks in a B2B setting? Lighten Up.

Social Media 28

Social Media Media Work Management Conference 28

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.” It’s like Moneyball: analytics + baseball = new game.” The Social Business platform that IBM is building has these components: Social networking. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Hubspot

AUGUST 12, 2012

This story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). How Top Brands Are Using Instagram, From Simply Measured. Check out the full story here.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Hubspot

JULY 3, 2012

We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. Take a cue from the networking superpower of in-person events, and stage a kid-friendly event for other kids to attend to so they can keep each other company. 5) Throw an awesome event.

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Planning Lead Gen Word of Mouth Advertising Agencies 28