KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Ways we’re beginning to look at mobile different from a reporting perspective.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

Even if marketing automation is not in the immediate future, here are some suggestions for better performance tracking in the short-term. Event Tracking – Leverage event tracking in Google Analytics so that links, videos, images and other media assets pointing back to onsite conversion actions can be properly tracked and evaluated.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

FEBRUARY 19, 2013

Here are a few tips on identifying the best social network for your business: Look at analytics. According to Inside Facebook , the 2012 Q4 earnings call reported that 500,000 pages are now using promoted posts, 2.5 At the end of the day, your business should be spending time on the networks that matter.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Step 1: Check your code.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Hubspot

AUGUST 9, 2011

With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation. Focus asked marketers to project their major areas of investment for the next 12 months. Will you allocate your marketing budget differently in 2012?

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. Search Engine Watch ). Search Engine Marketing (SEM) and Online Advertising.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 2-3 years of marketing and content creation experience. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.”

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Philly Search Engine Marketing needed an automated solution to help reach their clients PPC goals, while spending less time on campaign management and optimization.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Did you know? What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

KoMarketing Associates

OCTOBER 28, 2013

Big data sizes are a constantly moving target, as of 2012 ranging from a few dozen terabytes to many petabytes of data in a single data set. For marketers, the thought of having scores and scores of data about our customers seems fantastic. B2B Events Search Engine Marketing Blog' Social for Lead Generation.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Directive Agency

SEPTEMBER 26, 2023

Here’s our list of the top five oldest performing marketing agencies, with Directive taking the top spot. Agency #1 – Directive Consulting Directive entered the marketing world in 2012 with a crystal-clear mission — to challenge the status quo and elevate standards.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Hubspot

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. The Marketing Job Market.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. It’s not all about search anymore. According to eMarketer : Google owned 82.8%

Google 80

Google Emarketing Mobile Marketing Verticals 80

seo.co

FEBRUARY 8, 2023

User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. From 2012-2019 , digital marketer Neil Patel has generated an average of 53,459 visitors and 875 backlinks per infographic.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Valasys

AUGUST 9, 2019

engineering, science, sociology, psychology, marketing & what-not, expertise isn’t something that can be essentially be confined to specific types of websites. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

EMagine B2B Blog

MARCH 28, 2013

Google’s search page results are becoming increasingly complex for the average user to decipher. To this point, your keyword strategy for mobile should consider shorter key phrases that other search engine queries. Look at Analytics specifically for mobile devices, both in Google Analytics and Bing Webmaster Tools.

SEO 40

SEO Long Tail Marketing Mobile Marketing Marketing Analytics Tools 40

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. Disruptive is a dedicated PPC digital marketing agency with more than 1,000 positive reviews. They started in 2012 and now manage more than $250 million in digital advertising budgets annually.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

EMagine B2B Blog

JUNE 4, 2015

One has to wonder whether or not Google decided to make this update in order to keep “how-to” search traffic for itself. Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). WikiHow and Answers.com also appear to have been effected.

Google 40

Google SERP Marketing Websites Stats 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Kevin Gibbon: Kevin Gibbons is founder and Managing Director of UK content marketing agency Quaturo. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. Penguin – April 2012. The Questions. They needed to create better content.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Your keyword research should support your content and target real keyphrases that your customers are searching for.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. It’s a pretty cool tool that also offers tips on how to improve your score -- and thus, your website and marketing. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. email marketing.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 24, 2015

SEO is analytics. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. SEO is conversion rate optimization. SEO is social media. SEO is branding.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100