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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up.

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Why We All Need to Pay Attention to Amazon Advertising

Hubspot

Case in point: Amazon. At day two of Code Commerce -- a conference that centers around ecommerce and retail -- Andrea Leigh and Ben Winters of Ideoclick -- a company that works with manufacturers to optimize online sales -- spoke to the rapid growth of Amazon's advertising platform. What Amazon Advertising Looks Like Today.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

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The AI content creation space is growing

Martech

Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012. NeuralText automatically optimizes content for SEO.

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To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Vision Edge Marketing

A common quote about risk is attributed to Jeff Bezos, founder and CEO of Amazon. University of California professor David Romer’s research concluded that teams should not punt but rather take the risk and maximize the odds to score. Yes, winning takes risk. I knew the one thing I might regret is not ever having tried.

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11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Need some examples? Here are 11 inspiring case studies of digital transformation.

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A High-Tech Future for Ecommerce

Webbiquity

Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. Amazon was the first company to pioneer the idea of one-click checkout. In 2012 he founded a creative design agency. What began with a few companies in the 1990s has exploded into a worldwide phenomenon.

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