Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Navigate the Channel

OCTOBER 5, 2022

Social media is a critical tool for your event marketing. The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. Another excellent follow-up tool is LinkedIn.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Writing on the Web

MAY 18, 2011

And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. On Thursday, May 19, 2011 at 5 p.m. Register here: YouTube Secrets Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Hubspot

FEBRUARY 18, 2020

Snapchat didn't exist until 2011. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report. I encourage marketers to think about how we can use videos as an awareness tool — it's a massive opportunity. Facebook reached one billion users in late 2012.

Work Management 101

Work Management Planning Marketing Management Paid Search Agency 101

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. Online video is THE most powerful tool on the Internet for driving traffic to your websites and services. How to share your YouTube video on all of your other social profiles. Publishing video on your site is like a client magnet.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Hubspot

MAY 30, 2011

YouTube is celebrating its 6th birthday this month, and in a thank-you message to its users, the user-generated video site revealed a couple of amazing statistics: More than 48 hours (two days!) of video are uploaded to YouTube every minute. YouTube has surpassed the 3 billion views-per-day mark.

Youtube 28

Youtube Webinar Metrics Case Study Case Studies 28

seo.co

MAY 10, 2021

Focus on high-level keyword research using paid tools. Many new digital marketers don’t realize that their free keyword research tools aren’t what the pros are using. If you’re using a free keyword research tool, it’s not likely to produce accurate results. Back in 2011, Google began encrypting searches from logged-in users.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. Vlogging daily on YouTube under the name « DailyVee ». A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Since 2011, LinkedIn has grown from 140 million users to over 500 million users. What’s New for 2019? The importance of imagery and video. The Rise of LinkedIn. Keeping it All Straight.

Social Media 50

Social Media Media B2B Linkedin 50

Hubspot

SEPTEMBER 15, 2020

Over the past few years, live streaming has become a popular marketing tool. He used to be a professional gamer and started live streaming in 2011. Some of the best streaming platforms include YouTube Live, Facebook Live, LinkedIn Live, Periscope, and Instagram. In fact, in 2019 alone, people watched 1.1

Examples 101

Examples Ad Building Brand Identity Branding 101

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Martech Advisor

DECEMBER 30, 2019

Modern marketers are ready to innovate, adopting disruptive tools like extended reality to reimagine their campaigns. Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Optinmonster

MAY 10, 2023

Resource : 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated) Resource: 18 Best Social Proof Software Tools to Boost Sales Influencer Partnerships and Collaborations Collaborating with influencers or industry experts to promote products or events can amplify FOMO by leveraging their authority and reach.

Examples 106

Examples Urgency Marketing Planning Trigger Marketing 106

Convince & Convert

JUNE 20, 2011

Can you find video footage of them on YouTube, Vimeo, etc.? Use free tools to draw a rich contextual picture, such as Watch that Page, Topsy, Backtype, Klout, Twitalyzer and LinkedIn Signal. Is that where you are intending to focus your sales in 2011? I watched your recent speech on on YouTube.

Thought Leadership 156

Thought Leadership Ideal Customer Profiles Youtube Work Management 156

SpotMe Blog

FEBRUARY 2, 2022

There has never been a wider selection of tools to create virtual events. Then we will draw up a list of critical features for your next tool. Many planners went virtual with simple tools and poor delivery. Likewise, with your town hall meeting , you may want a simpler tool. Agenda tools. Activation tools.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. By the end of the 2010s, platforms like YouTube were central to the landscape of content marketing. As of 2020, 85% of businesses use video as a marketing tool — up 24% from 2016. How Content Marketing Evolved in the Past Decade. Google changed the game.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

MARCH 3, 2020

You can perform long-tail keyword research in Google's Keyword Tool , or if you use HubSpot software, use HubSpot’s Keyword & SEO tool to help find variations you might not have thought of before. And now that Google owns YouTube, it's a good idea to show up on that platform. Have location pages. Guest post.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Marketing Insider Group

MARCH 12, 2014

In 2011 the first wave of Baby Boomers turned 65 and 10,000 will retire a day for the next 19 years. In March 2012, 2 Billion YouTube videos watched a day. So for people who own devices they’re watching 400 YouTube videos a month. This is the largest exodus from the workplace of any generation in history. Who is doing this?

Work Management 100

Work Management Demographics Loyalty Youtube 100

Biznology

MARCH 20, 2018

“When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Craftmanship

APRIL 8, 2011

For a host of political and practical reasons, inappropriate and ineffective web content gets posted; sorely outdated content is granted lifetime tenure; and assorted layers of information…in WORD documents, PDFs, YouTube videos, podcasts, webinars…all obscure the company’s core messages and brand positioning goals.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them.

Social Media 120

Social Media Media Work Management Marketing Management 120

ClickZ

AUGUST 19, 2019

“Multi-touch attribution (MTA) was and conceptually is a very powerful, granular, tactical optimization tool,” says Trevor. Facebook, Instagram, Pinterest, YouTube, retargeting, catalogue — MTA can’t measure those things. I met Madan in 2011 when I joined Visual IQ. Madan was Head of Product, and he was our brain.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. Because eventually, the tools always change online. This is #1.

Google 151

Google Lead Scoring Lead Ranking PageRank 151

Marketing Insider Group

JUNE 9, 2010

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Martech

OCTOBER 23, 2023

However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process. 13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company.

Google 82

Google Lead Ranking Lead Scoring Paid Search Agency 82

Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. Find tools that help clear the clutter and require less people to launch. Evaluate what you have already. Determine importance of flexibility.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Hubspot

JUNE 14, 2018

Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. If you’re still unsure of which direction to take, check out 17 Tools & Resources for Conducting Market Research for more ideas. Now, let’s look at a real example of human-centered design: meal subscription boxes. Write a cookbook?

Design 98

Design Examples Product Customer Surveys 98

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Biznology

MAY 6, 2014

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It doesn’t matter. From Makers to Takers.

Social Media 80

Social Media Media Internet Marketing Blogger 80