Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals. Sound familiar? Gqaujftimp pic.twitter.com/s2rxGuqi7F.

Youtube 113

Youtube Ad Exchange Facebook Video Marketing 113

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. The business world is littered with examples of companies that have struggled to enter a new market. We’ll use blogging as an example.

Training 214

Training Planning Work Management Marketing Management 214

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. We’ve outlined two examples of these improvements below.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. For example, you post events on ticketing website or social platforms. You can stop reading here.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. For example, Aberdeen noted that marketers using video are growing revenue 49% faster than those who don’t use video. It’s ungated and published on YouTube and Twitter.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Hubspot

MAY 10, 2017

Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. By September 2011 , Google+ was open to all Google account holders, and 400 million people signed up within its first year. 3) Nintendo. Source: TechCrunch.

Demand 98

Demand Branding Brand Identity Social Networks 98

Martech Advisor

DECEMBER 30, 2019

Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences. 4 Futuristic Ways to Use XR, With Examples. Here are four tips for leveraging XR in 2020, with examples from leading brands.

Paid Search Agency 90

Paid Search Agency Startups Interactive Marketing Marketing & Strategy 90

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. Vlogging daily on YouTube under the name « DailyVee ».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Content Standard

MARCH 14, 2019

You know those unboxing videos that do so well on YouTube? Additionally, IGTV was launched in mid-2018 as a competitor to YouTube, allowing Instagram users to upload videos which stay forever on their profile’s channel. The YouTube Live homepage lets audiences discover the most compelling live events happening right that minute.

Tactics 108

Tactics Branding Brand Identity Planning 108

Hubspot

FEBRUARY 20, 2017

These are just a few examples of how brand names have been worked into our common vocabularies. For example, why has Super Glue been “verbified,” but Gorilla Glue hasn’t? 1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. “Google it.” “Can

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

seo.co

FEBRUARY 15, 2022

Here’s a perfect example of an overly-superfluous clickbait title: This Cute Puppy Shows This Homeless Veteran One Weird Trick for Weight Loss—and You Won’t Believe What Happens Next! For example, you might title an article Why I’m Spending $300K on YouTube Ads This Year (And Why You Should Too). Clickbait SEO Strategies.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Displays your Google search history across devices, including YouTube searches. 8) Google History.

Planning 145

Planning Research Tools Best Practices 145

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. The videos on their website (embedded below) are some great examples of what they mean. How are you changing your customers and your prospects behavior?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. For example, after using your targeted phrase, you might need to begin the next sentence with your phrase (or part of it) to avoid writing a vague sentence.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This could be a good stepping stone for a promising young Marketing Coordinator, for example. What used to be clear roles (i.e. How you decide to work with it will determine whether you succeed or fail.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs.

Social Media 100

Social Media Tools Buzz Media 100

LeadSquared

DECEMBER 14, 2015

Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year. For example, H&M, a fashion retail brand, organized a contest in Poland, where it hid tickets to a secret party in its stores, and released clues through Snapchat. 1) Contests.

Business 52

Business Buzz Storytelling Paid Search Agency 52

Hubspot

MARCH 3, 2020

Here's an example of a page that is well optimized for local search. If you are a franchise, for example, it's crucial to tell users you have multiple locations. And now that Google owns YouTube, it's a good idea to show up on that platform. Optimize the 5 crucial on-page SEO elements. Target long-tail keyword variations.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

JULY 5, 2017

Here's an example -- try to film individuals in one of the side panels of the divided frame, like so: Video Editing Tips. Is it for your website, YouTube, or Facebook? YouTube videos don't count views until someone watches for 30 seconds or more , so make sure the first 30 seconds are as interesting and eye-catching as possible.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. Direct-to-consumer examples in action: 1. The company also pays YouTube influencers to post videos of themselves trying different Warby Parker glasses on. Cards Against Humanity.

eCommerce 77

eCommerce Branding Brand Identity Advertising Agencies 77

Biznology

OCTOBER 15, 2015

It is a classic example of effective branding, dedicated to gain worldwide recognition (and fear) and expand by attracting new recruits. The ISIS Caliphate is an extreme terrorist group which has, seemingly overnight, conquered a large territory in Syria and Iraq. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Marketing Craftmanship

APRIL 8, 2011

For a host of political and practical reasons, inappropriate and ineffective web content gets posted; sorely outdated content is granted lifetime tenure; and assorted layers of information…in WORD documents, PDFs, YouTube videos, podcasts, webinars…all obscure the company’s core messages and brand positioning goals.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience.

Social Media 120

Social Media Media Work Management Marketing Management 120

Vidyard

MARCH 31, 2015

million views on YouTube, and that number continues to grow. With two videos released in February, two more in early March, and another just last week, followers of Volkswagen’s YouTube channel are treated to another hilarious video on a regular basis. It makes people feel something.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Martech

OCTOBER 23, 2023

He cited an example where switching to Bing from Google on an Android 12 phone required 10 steps, describing it as “considerable choice friction”, reports Business Insider. For example, he explained that fixing errors in business hours on Google or Bing requires similar effort. Google calls its competition ‘inferior’ (Sept.

Google 79

Google Lead Ranking Lead Scoring Paid Search Agency 79

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Marketing Insider Group

NOVEMBER 30, 2010

And YouTube content growth is actually accelerating to 35 hours of new content added every minute. Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" The Secret To B2B Social Media? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

LeadSquared

JUNE 5, 2017

Since 2011, the number of internet users has increased from 2 billion to more than 3.4 If you don’t have the right content marketing strategy in place, the 400 hours per minute of YouTube videos, 2.5 As technology continues to develop, more and more content is uploaded to the internet every day. billion people. 4) Brainstorm ideas.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

ClickZ

AUGUST 19, 2019

Facebook, Instagram, Pinterest, YouTube, retargeting, catalogue — MTA can’t measure those things. I met Madan in 2011 when I joined Visual IQ. CZ: What are some examples of real world brand success stories? . CZ: Who do you look to for example and insight? Madan was Head of Product, and he was our brain.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

SnapApp

NOVEMBER 10, 2016

I encourage you to take a look at their collection on YouTube for other gems that showcase the company’s unique take on building customer relationships. This Christmas goodie from 2011 is worth taking a break from your work for a few minutes to watch. It was hard to pick just one video to share with you. They’re all so clever!

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Recognize that Google actually owns the first AND second biggest search engines in the world, since YouTube is currently #2. Google Knol, for example. (Happy Holidays! This is #1.

Google 151

Google Lead Scoring Lead Ranking PageRank 151

B2B Marketing Insights - WE

JUNE 8, 2022

Google’s Panda update (search engine results algorithm change) was launched in 2011 to eliminate SEO techniques considered black hat. For example, invisible text and dirty tricks. If the top ten organic search results are YouTube videos versus a blog post, you may want to rethink your target keyword.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Marketing Insider Group

JUNE 9, 2010

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. But, with a few best practices, some stellar video landing page examples for inspiration, and the right tools , you can have your first video landing page up and running in no time! Video landing pages. What are video landing pages?

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46