Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. We forget the numbers as in the rankings of Onalytica for example.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

LeadSquared

DECEMBER 14, 2015

According to a Harvard University survey released on December 10, Snapchat has beaten Instagram to emerge as the fastest growing social network for American millennials. Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year.

Business 52

Business Buzz Storytelling Paid Search Agency 52

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Google Knol, for example. (Happy Holidays!

Google 151

Google Lead Scoring Lead Ranking PageRank 151

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. But, with a few best practices, some stellar video landing page examples for inspiration, and the right tools , you can have your first video landing page up and running in no time! Video landing pages. Image via Plutio.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

Google 167

Google Lead Scoring Lead Ranking PageRank 167

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). LinkedIn Sales Navigator is a great example of the company marketing this capability. Since Facebook, LinkedIn, Google Search, YouTube, etc. Acquiring LinkedIn changes that.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Google Knol, for example.

Google 150

Google Lead Scoring Lead Ranking PageRank 150

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. In April 2011, the world was obsessed with the Royal Wedding. million views on YouTube. Old Spice has become a go-to definition of viral marketing -- they were the first example in our intro for a reason. Thing is, viral marketing is not easy.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Farmers Insurance for example, hasn’t accumulated 2.3 YouTube has been one of its early successes. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Hubspot

APRIL 17, 2012

The concept of social proof is nothing new, and it needn't only apply to an online world. Consider the following traditional examples: Night clubs and bars limiting entry, making patrons wait in line outside to increase the perception that the venue is popular to attract more passersby. 2) Embedded Tweets.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

MAY 25, 2011

HubSpot customers, for example, can install the free Facebook Welcome Application. Because Facebook has become such an online home for people, it is important to incorporate content from other social channels like YouTube and SlideShare to extend the life and reach of that content. Free eBook: 2011 Facebook Marketing Guide.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Update an original pos t that provides more value to your readers (this post is an example) 50. Offer a premium paid newsletter for a low cost of $1.99.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). DJ Waldow: Perfect example, I mean, you and I have changed jobs several times. This episode features Alison Carlman of globalgiving.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

JULY 5, 2012

In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. So it looks like shorter videos are more likely to keep people's attention, which means increased social sharing for your video. Take a look at the Old Spice "The Man Your Man Could Smell Like" campaign, for example.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A good example of this approach is 360i , an award-winning digital marketing agency. For example, you can ask customers to share their successes on your wall and get feedback on new product features.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

APRIL 3, 2012

Paul Anthony passes along his collection of tips, tricks and reports to get at the wealth of data GA really collects, for example a drill down report which “shows what content draws people in, and from what sources and mediums. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

NOVEMBER 14, 2011

Our Online Reputation Management Playbook by The Daily SEO Blog Brian Patterson supplies a case study and example of an aggressive plan to assist a client whose name was appearing alongside “scam” in Google Suggest. by providing a phone number, physical address and email address).

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. 10 Tips for LinkedIn Social Networking by Online Social Networking. How to Grow Your LinkedIn Group Numbers by Flyte Blog. 10 Things You Never Knew You Could Do On LinkedIn by Business Insider.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

JANUARY 16, 2012

Kipp Bodnar offers half-dozen tips for “how to be a thoughtful and engaged commenter” that apply to social networking sites as well as to blogs. Much of it comes down to appropriate social etiquette, and always striving to add value to the conversation. Top 10 Blog Directories 2011 by SEO Wizardry.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Contending that “there is a great deal of nuance to creating a successful (Facebook) Page,” Josh Constine highlights three strategies with examples. Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Scoop.it

MARCH 17, 2022

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. A real-life example is Cosmopolitan magazine, which considers 18- to 34-year-old women their core target audience. Read more about B2C content strategies here.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Buffer

OCTOBER 25, 2018

YouTube – 1.9 YouTube is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment, and share. billion MAUs. WhatsApp – 1.5 billion MAUs. Messenger – 1.3

Social Media 111

Social Media Media Branding Brand Identity 111

Convince & Convert

FEBRUARY 14, 2012

She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. But Blogging Actually Works.

Lead Scoring 131

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 131

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social referrals: How to attract this vital currency by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

OCTOBER 10, 2018

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. AR is now so popular that multiple social networks, businesses, and retailers use the technology. And that's just Snapchat.

Trigger Marketing 99

Trigger Marketing Ad Exchange Display Paid Search Agency 99

Content Marketing Institute

JUNE 27, 2018

HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples]. The struggle with Slack is that — without augmentation from plug-ins — it’s difficult to overlap with group collecting and direct social sharing. Since its 2011 launch, Scoop.it! The answer lies in these 11 tools. Two reasons.

Curation 109

Curation Tools Enterprise Management Content 109

seo.co

DECEMBER 8, 2021

In 2011, massive businesses like Overstock.com and JC Penney were penalized for black hat search practices – including manipulative link building. Once a video takes off and is shared on social media platforms like Facebook, Twitter, and Instagram, the original creator of the video content often gets smothered or forgotten.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hinge Marketing

JUNE 9, 2015

In 2011, when I started a new business venture, I decided to “go with what I know” and do the same thing again. Get a “home on the web” First, get your name as a domain name (for example, I own www.agocluytens.com ). LinkedIn has recently rolled out the option to have your own blog on the social network.

Cold Calling 48

Cold Calling Work Management B2B Thought Leadership Marketing Management 48

Webbiquity

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. 12 Essential Social Media Cheat Sheets by Mashable.

Social Media 100

Social Media Paid Content Resources Tips 100

Hubspot

MARCH 7, 2018

For example, according to the official announcement , to share something like an article you're reading on the Google app, all you have to do is tap and hold the link to drag it into iMessage -- though our team had trouble getting that function to work properly. Google Has Sold Zagat. Google originally purchased Zagat for $151 million.

Amazon 72

Amazon Broadcasting Paid Search Agency Acquisitions 72

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

AUGUST 31, 2017

their first go-tos are YouTube how-tos and posting the question to their own social media feeds, followed by online user reviews. . The exception is telco… if their smartphone, their literal line to the world, isn’t working, they’ll often go straight to tech support (though many STILL turn to YouTube first.). . James Norquay.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112