Hubspot

JUNE 2, 2011

We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our more than 650 targeted landing pages get an average visitor-to-lead conversion rate of 35.62%. So what is the consensus on the effectiveness of dedicated landing pages ?

Landing Pages 28

Landing Pages Effectiveness Advertising Benchmark Conversion Rate 28

Hubspot

AUGUST 14, 2014

mobile audience scanned a QR code on their mobile device in 2011. Since 2011, the number of mobile users has increased, especially among the younger population, while QR codes seem to have maintained steady popularity and visibility. HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.)

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

APRIL 19, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Hubspot

JUNE 28, 2011

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You and your customers are sharing and commenting on content. Offer a Custom Welcome Page. You have fresh & engaging content.

Facebook 28

Facebook Hubspot Click Rate Marketing Analytics Tools 28

Hubspot

JANUARY 13, 2011

Facebook Fan Page Strategy - the dos and don’ts, How to grow your Facebook Fan Page and most importantly why you should! A look into the future in 2011. Enter to win a custom Facebook Landing page tab. John is kind enough to give away a custom Facebook FBML landing page to one lucky winner!

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

OCTOBER 28, 2011

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. The reach of your Facebook page includes the number of fans and growth of your followers. A quick and easy starting point to grow your fan base is to leverage your existing customers and company fans.

Facebook 28

Facebook Business Ad Frequency Budget Programs 28

Hubspot

MAY 25, 2011

Welcome New Page Visitors - When thinking about Facebook, a new metric comes to mind: visitor-to-like. As a B2B company, you ultimately want to maximize the percentage of people who visit your Facebook Page and click the "like" button. HubSpot customers, for example, can install the free Facebook Welcome Application.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. The pages I view and emails I get from Amazon are unique to me. Amazon has 248,000,000 pages stored in Google's index. No surprise here.

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Ranking 28

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

AUGUST 30, 2011

Fact: Inbound marketing helps attract leads & also helps convert those leads into paying customers. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fact: 41% of B2B companies & 62% of B2C companies using Facebook have acquired a customer from it. Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? When people land on your website, they usually ask themselves, “What’s in it for me?” Create a Customized Page for Each Persona.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

SEPTEMBER 14, 2011

As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. During May 2011, over 31 million people in the U.S. Connect with HubSpot : 37% of consumers access their social media networks through their phone. Let us know!

Stats 28

Stats Social Media Social Marketing Media 28

Heinz Marketing

JUNE 4, 2018

– Focus on customer & company success (“customers pay the bills”). – Territory and Market Optimization – executing to high conversions on the active funnel. I think your customer base grows by two X it seems like every month these days. – Creating Value = sales multiple.

Sales Management 51

Sales Management Top of Funnel Enterprise Management Work Management 51

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. But I happened to write one in response to a question at the Focus online community last week.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

MARCH 1, 2012

According to an Econsultancy survey cited by Marketing Charts , 90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years. InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

MARCH 21, 2012

This means tracking the path of a user clicking a link in a tweet, to visiting a page on your website, to filling out a landing page to become a lead, and, ultimately, to converting into a customer. To bring in new customers? At HubSpot, we look at our analytics constantly. Use the Right Metrics.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

OCTOBER 7, 2014

Actually, in writing this famous line, Shakespeare was obviously making a bold prediction about the future of search engine optimization (SEO). The perceived quality of a web page or piece of content isn''t based solely upon words. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

Hubspot

JANUARY 3, 2012

Make sure your mobile presence is optimized for social media; claim your business’ locations where appropriate, and monitor the conversations to be able to quickly address negative comments while rewarding those evangelizing your brand. You Don't Give Your Customers What They Want. You give your customers what YOU want.

Mobile Marketing 28

Mobile Marketing Marketing & Strategy Inbound Marketing Paid Search Agency 28

Hubspot

FEBRUARY 1, 2011

They've surveyed the scene - gotten a lay of the land - and assembled themselves in a strategic order. Don't spend time planning a webinar and creating the offer button/landing page/web-to-lead form conversion path unless you know it's something your customers and prospects want. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. This helps you create better content and continue to optimize your existing content.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

FEBRUARY 25, 2016

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Create an ad and link it to the landing page that features your offerings? (A eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

MARCH 1, 2015

They are future clients and customers, and they will determine if a brand lasts or lags behind. In 2011, Pew Research reported that U.S. Another mobile messaging app, Kik, landed in the top 18 free apps. In addition, brands can created Cards, which are mobile sites optimized for Kik. Millennials. Generation Z.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

APRIL 3, 2012

if your goal is just to get visitors to call an 800 number to learn more—not to have them browse your site), how to determine bounce rate by page, and what steps to take to reduce bounce rate and make your site “stickier.” 10 Quick & Dirty SEO Success Metrics by Search Engine Land. Fortunately, there is help.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Hubspot

APRIL 17, 2013

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. was browsing for divorce and separation clients for a show, guess who came up on the search engine results page? Not a huge legal firm.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Webbiquity

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact? Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. ” Ouch.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Outgrow

MAY 30, 2023

Acquiring the first customers – personalized approach for effective customer discovery 4. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. Des Traynor: 25 minutes.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

accelerate agency

APRIL 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Enterprise SEO is a large-scale version of this process, encompassing many optimization strategies. Optimize your website. Websites with a low page speed are treated as lower quality.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Lead Genius. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Published by Hubspot, May 2010. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Lead Genius. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. Visit this page to check out Kissmetrics’ infographics library. Lead Genius. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

JUNE 15, 2012

performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. in Q3 of 2011 , up slightly from the previous quarter. Talk about results! 6) What is considered a decent unsubscribe rate?

Email Marketing 28

Email Marketing Marketing Automation Services Click Rate CAN-SPAM 28

Hubspot

JANUARY 30, 2013

A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite. It’s a tough world out there for marketers.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

JANUARY 31, 2012

According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Currently, Pinterest doesn't offer a connection to Facebook business pages.). Once your account is activated, optimize your Pinterest profile under 'Settings.'

Social Networks 28

Social Networks Curation Paid Search Agency Ideal Customer Profiles 28