ViewPoint

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. High-quality SEO content is about balancing two things: the art and the science of search engine optimization. As an SEO agency, we all too often see content that is full of fluff and not optimized for any specific search terms. Optimize the Right Way.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers.

Trends 125

Trends Fulfillment Social Media Keywords 125

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 25:14 – Overview of how to optimize your data. 7:27 – Introduction of MECLABS and presenters.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). Which businesses need voice search optimization the most? First of all, sites that provide useful and relevant information should think about optimizing voice search.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. All these factors lead to my prediction that 2011 will be the Year of the SMB. Have you ever seen how good a fully-optimized Google Place Page looks on an iPhone or Android device? Are you ready? I'm stalling here because I really hate doing this.) It's pretty cool.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. 34:57 – Optimize your list approach.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Blame a few fuzzy data in a 2011 study. They must: Optimize everything from static web content to blog posts for mobile consumption, including natural-language searches. When it comes to marketing, fortune indeed favors the bold.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. New Phone Who Dis? The digital space has become super competitive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. of the total marketing mix this year from 20.9%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. NFO is the new SEO – that’s News Feed Optimization on Facebook. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? 2% of fans return to a fan page and in some cases it’s more like.02%

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JANUARY 30, 2012

What are some techniques, beyond the obvious, for search-optimizing WordPress content? Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization. How did WordPress emerge as the leading blog platform?

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She’s an expert in social media marketing (particularly LinkedIn optimization), a small business advocate, trainer, speaker and coach. Angie Schottmuller.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Martech

AUGUST 29, 2023

followers) X/Twitter: @kristaseiden (21K followers) Blog: kristaseiden.com Himanshu Sharma Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Webbiquity

APRIL 5, 2012

Optimizing for local search has its own unique content and link-building considerations. How to optimize your business for local search by iMedia Connection. Optimizing Your Google Places Page by The Daily SEO Blog. Which SEO tools are most useful in supporting local SEO efforts? for multi-location or franchise businesses).

Tactics 100

Tactics SEO Tips Best Practices 100

B2B Marketing Directions

JUNE 24, 2018

the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together." This adds a layer of complexity to the technology selection process, but using a "systems" view will help marketers design and assemble an optimal martech stack.

Optimization 44

Optimization Custom Publishing Paid Search Agency Software 44

Buzz Marketing for Technology

JANUARY 11, 2011

What you need to focus on is the content and optimizing it in order to get likes and comments which will help drive the amount of people that Facebook will show your page to. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Optimization 100

Optimization Banner Ads SEO Banners 100

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Both revenue generation and customer experience are optimized when sales and marketing teams are in alignment, working collaboratively. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. This may include analytics, heat maps, keyword research, and content optimization tools. Today, that chart contains nearly 10,000 logos.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

readwrite

FEBRUARY 1, 2012

It optimizes marketers’ Facebook ad spend to meet goals on Facebook, such as “Likes,” app installs, registration, in-app actions, viral referrals and purchases. In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. Barrons reports that 90% of Facebook’s $3.8

Spending 40

Spending Facebook Ads Marketing Management 40

Leading Results Rambings

JUNE 22, 2013

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? ttp://googlewebmastercentral.blogspot.com/2011/08/reorganizing-internal-vs-external.html.

Industry CMS 78

Industry CMS Optimization Keywords Search Marketing 78

Adobe Experience Cloud Blog

DECEMBER 22, 2010

In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

SmartBug Media

APRIL 26, 2023

Optimize for mobile. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. Here are some examples of subject lines using urgency: "Memorial Day Sale: Up to 50% off" "Celebrate Memorial Day with Free Shipping" "Last Chance! Memorial Day Deals Ending Soon" 4.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Webbiquity

MAY 5, 2020

Sales Hub is optimized for global manufacturers with direct and indirect distribution channels. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. Modus is a spin-off from a digital media production company servicing the medical device industry.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. It helps us to strategize ways to optimize the overall experience of our website. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

LeanData

APRIL 6, 2023

More importantly, B2B buyers are choosing to engage less often with sellers — since 2011, vendor sales reps have fallen out of the top five resources used by buyers. New Automated Scheduling Features to Optimize Speed to Lead Automated business meeting scheduling solutions are the new ante into the speed to lead inbound marketing game.

Features 52

Features Leads Lead Marketing Qualified Leads 52

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For the best results, leverage responsible keyword optimization only after crafting a high-quality piece of content. Continue to target relevant keywords, but, spend less time over-optimizing your meta keyword tag.

Tactics 189

Tactics Cost SEO Lead Scoring 189