The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. 300 Facebook and Twitter accounts, Hootsuite to manage it all, and one person to produce all of the content.

Social Media 71

Social Media Tools Media Work Management 71

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Navigate the Channel

AUGUST 3, 2023

RELATED: Take Your Content Strategy in the Right Direction in 4 Steps Now that we’ve addressed the negatives of presenting (and added some info on overcoming the fear of public speaking ), let’s get to those tips on which presentation tool fits you best. Also consider your content and your audience. Again, not rational.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. You can leave a response , or trackback from your own site.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ClickZ

OCTOBER 23, 2020

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience. About Maropost. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

seo.co

FEBRUARY 15, 2022

content calculated to maximize reader clicks, attention, and shares. Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Kapost

MAY 24, 2016

Instead of creating an eBook, for instance, you may want to create some reusable templates. That’s why, back in 2011, Marketing Sherpa found that fewer emails yielded more sales. The post How to Improve Your Lead Nurturing Program appeared first on Kapost Content Marketing Blog. Your audiences, on the other hand?

Lead Nurturing 80

Lead Nurturing Leads Lead Marketing Qualified Leads 80

Mailmunch

MARCH 29, 2021

A simple drag-and-drop editor, hundreds of customizable templates, and high-quality images mean you can set up a finely-tuned campaign within minutes. . MailMunch also comes with a range of powerful integrations, purpose-built landing pages and templates, and A/B testing. You can also create templates in no time.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Valasys

OCTOBER 26, 2020

All companies and content publishers eventually aim towards higher visibility on search engines. To acquire top position on search page digital marketers tend to optimize content, provide explicit meta-description, and incorporate similar tactics. In short structured data is used as a summary of the content on the website.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 52

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point. You can leave a response, or trackback from your own site. [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

ClickZ

FEBRUARY 21, 2020

Under her leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

SpotMe Blog

FEBRUARY 2, 2022

an agenda builder (even agenda recommendations), access to pre-event on-demand content. We published a free RFP template for you. You can create a fully branded experience across live and on-demand content. They are known for robust webinars and on-demand lead-generating content. RFP guide and free template.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Metadata

JANUARY 25, 2023

Out: gated content. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” It’s time to un-gate your content, find new ways to measure content performance , and feed your B2B buyers the information they’re so hungry for when making purchasing decisions.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

ViewPoint

FEBRUARY 26, 2013

And marketers can incorporate suggestions for those personal touches in their email templates. Hat tip to Anja Langbein Park, who spoke at ITSMA’s Annual Conference in 2011 on Marketing Across Cultures: Building Relationships and Improving Performance." Cross-cultural leads are harder to close. There’s no way around it.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. And we could always use some more content. You're aware of all the fuss about visual content lately, right? And honestly, who doesn't love a good meme?

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Marketing Insider Group

OCTOBER 26, 2010

Now I know that 2011 planning season is in full swing. But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Augmented Reality For B2B Marketing in 2011?" – we accept the reality and plan for it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Exo B2B

MARCH 6, 2019

Before the arrival of CMS (Content Management System), the client had to deal with a web developer to make changes, even the most rudimentary, such as a comma, to their website, unless of course, he had the knowledge of HTML, CSS, Javascript and PHP. The advent of CMS changed everything! The list of possibilities is long.

CMS Development 45

CMS Development Marketing Websites Personalization Best Practices 45

Canadian Marketing Association

APRIL 27, 2016

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Look for gold in email correspondence. Ask your best customer.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). Google prefers to show answers from detailed content (the average page contains 2312 words). A significant advantage may be content virality (sharings in social networks).

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Litmus

APRIL 1, 2021

2014 – Dynamic content is used to create personalized experiences with subscribers. Although sidebars are commonly used in email today, back then, callout boxes would often be featured in the sidebar of emails as a way to structure content. 2012 – 90 million Americans now use email on a mobile device.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. I was looking for some real-life good looking HTML emails I could use as a reference. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Brightedge

JULY 13, 2020

12 min read Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! Even when new features aren’t competing for your audience’s attention, you could still have problems with getting your content to stand out and grab the attention you are seeking.

CMS Development 72

CMS Development FAQ Click Rate Guidelines 72

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” Peter Shankman (@petershankman) August 17, 2011.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Hubspot

FEBRUARY 20, 2017

Now that so much video content is available for free online, more viewers are heading to sites like YouTube, Netflix, and Hulu to consume videos, TV shows, and movies they enjoy. This helps searchers find the information they’re looking for faster when brands optimize website content according to how people try to find information.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. It’s common for large technology companies to be reluctant to change their marketing methods and content marketers may meet resistance.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. They do if they are.

SMB 40

SMB ROI Marketing Budget Work Management 40

Marketing Insider Group

OCTOBER 28, 2010

For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Pick your best content from this year along with your best media and plan to fund that to start. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Hubspot

MARCH 24, 2011

At HubSpot we constantly preach the concept that content is king. I think a lot of our followers take this the wrong way and assume that we are telling everyone to create content in a cookie-cutter manner. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28