Hubspot

AUGUST 10, 2011

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Join Inbound Marketing Experts Live in Boston!

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Hubspot

AUGUST 9, 2011

New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

MLT Creative

MARCH 28, 2011

HUG: what a fitting, warm and fuzzy nickname for the HubSpot User Group. Members of the inbound marketing team at MLT Creative attended the HubSpot User Group in Boston last fall. This first-ever national conference attracted more than 300 enthusiastic HubSpot users to various workshops, Q&A sessions and seminars.

Hubspot 40

Hubspot Advertising Agencies Inbound Marketing Creativity 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX!

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content. Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

DECEMBER 31, 2010

So the question is, what will be done in the 2011 to top these? Here at HubSpot , we expect the following trends to take hold or continue changing the way marketing is done. Mobile Devices Will Become More Important to Marketers. Social Media Will Become More Integrated with Mainstream Marketing and Business.

Planning 28

Planning Best Practices Hubspot Inbound Marketing 28

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. Full disclosure, what I’m discussing is my boyfriend’s business as he embarks on his own inbound marketing journey.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Marketing Insider Group

SEPTEMBER 7, 2011

And I’m not sure traditional marketing is dead, but it ain’t what it used to be. So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Hubspot

JULY 6, 2011

So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. And of course, follow what us HubSpotters are sharing about marketing.

Inbound Marketing 28

Inbound Marketing Twitter SEM Hubspot 28

Hubspot

APRIL 29, 2011

The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. Are you less than 100% satisfied with what you’re getting out of your Web site in terms of business value? And that means getting into an inbound marketing mindset.

Inbound Marketing 28

Inbound Marketing Planning Paid Search Agency Buyer Personas 28

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Marketing Insider Group

APRIL 30, 2014

She is referring to a presentation simply called “ Culture ” that was published in 2011 by Netflix CEO Reed Hastings. What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture. ” The “piece de resistance.”

Promotion 100

Promotion Viral Marketing Paid Search Agency Work Management 100

Hubspot

JULY 18, 2011

There is no doubt that inbound marketing takes time. The idea of spending time to create content in order to generate interest in your business is absolutely essential. In this episode of the Weekly Marketing Cast , we discuss how you might approach your time management when doing inbound marketing: Find Little Snippets of Time.

Inbound Marketing 28

Inbound Marketing Spending Twitter Youtube 28

Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. To begin with, most business emails are not opened. According to eMarketer, the average open rate for a marketing email is 19.1%. Connect with HubSpot :

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Customer Experience Matrix

OCTOBER 17, 2012

Still, with more than 500 clients, including many ad agencies, MarketingPilot is a significant player in the larger marketing software universe. (I I profiled them in a February 2011 post.) B2B marketing automation systems are built for lead nurturing and provide a foundation adequate for that purpose.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

DECEMBER 22, 2010

We have reached the time when 2011 is only slightly more than a week away. As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. But it is not.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

JUNE 21, 2011

Because marketers should constantly be learning, too, we've put together the following list of must-read, free ebooks for inbound marketers this summer. So get downloading, load up your ereader, and start soaking up some inbound marketing pearls of wisdom as you chillax on the beach this summer.

Inbound Marketing 28

Inbound Marketing Planning Work Management Marketing Management 28

Hubspot

MARCH 7, 2011

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging: From 2009 to 2011, the percentage of respondents with a company blog grew from 48% to 65%. This rapid growth means that businesses are now in the minority if they do not blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Inbound Marketing Business Hubspot 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). In fact, earning inbound links was one of the core tenets of inbound marketing. Source: HubSpot via Google ). Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. Eagles rarely come back empty handed, though. But that’s another story. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

SEPTEMBER 23, 2011

HubSpot customers are leaders in inbound marketing, but in 2011, which strategies were most effective for converting visitors and leads ? The 2011 HubSpot ROI Study , conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging.

Leads 28

Leads Lead Marketing Qualified Leads Business 28

Hubspot

JUNE 3, 2020

To do this, ensure that you've properly set up the regions that your business serves. For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect. Bidding on non-converting keywords is a waste of your marketing budget.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Hubspot

FEBRUARY 25, 2011

The marketing world is abuzz with the effects mobile usage is having -- and will continue to have -- on consumers' purchasing decisions. As if the shift toward inbound marketing and away from traditional, outbound marketing wasn't enough of a change for us marketers to adapt to! Is your business prepared?".

Business 28

Business Inbound Marketing Mobile Marketing Internet Marketing 28

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit).

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

MLT Creative

SEPTEMBER 20, 2011

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. And HubSpot’s banner year: Doubled customers to over 5,000. 600 million visits. 5 million leads.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

MLT Creative

JANUARY 17, 2011

In 2010, the staff of MLT Creative completely immersed ourselves in inbound marketing, embodying what we came to call “the inbound state of mind.” Website Grade: Using our HubSpot Website Grader report, we’ve been able to sustain a grade of 99 for most of 2010.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Hubspot

MAY 31, 2011

It's no secret that Facebook has a massive and highly engaged audience—but just how big, how active, and how valuable for small businesses and B2B companies is a much-debated subject. source: BlogHer, April 2011). source: ComScore, February 2011). source: ComScore, August 2011). source: Janrain, April 2011).

Stats 28

Stats Facebook Inbound Marketing Hubspot 28

Hubspot

MARCH 1, 2011

HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. Other key takeaways include: The gap between spending on inbound v.

Cost 28

Cost Cost per Lead Leads Lead 28

Hubspot

MARCH 8, 2011

The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Connect with HubSpot :

Studies 28

Studies Linkedin Effectiveness Paid Search Agency 28

Hubspot

JANUARY 17, 2011

You have a business site online and want to get found for specific keywords. Next comes a fundamental element in the evolution of inbound marketing—transcending the virtual space to reach your community in the physical space. MeetUp.com has now made this interaction easier for local businesses. What is next?

Small Business Marketing 28

Small Business Marketing Features Business Opt-out 28