MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Brand vs. Business Marketers: Is Your Vocabulary Getting in Your Way?

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

MLT Creative

APRIL 29, 2011

The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for March. May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SnapApp

JUNE 22, 2012

If you haven't heard of Facebook, you're probably not reading this article because you've never, ever been on the Internet. As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. Consider these six techniques for getting your Facebook presence noticed. #1:

Facebook 48

Facebook SMS Broadcasting Barriers 48

Convince & Convert

AUGUST 31, 2013

Facebook just made another major change to its terms of service. This week, Facebook made a sudden U-turn, and now you can run a promotion without using a third party app , including user actions as voting and entry mechanisms (likes, comments, shares). This will naturally appeal to very small businesses stretched for time and money.

Work Management 156

Work Management Marketing Management Rules Facebook 156

Biznology

AUGUST 25, 2014

It is still a family-owned business. Walmart has: 34,000,0000+ Facebook Likes (that’s just their national Facebook page). Here are 10 lessons on Walmart’s social media strategy for every business. There is learning and improving that Walmart has to do, as does any business that use social media so broadly.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Content Standard

MARCH 14, 2019

“Due to the nature of our business, the visual is really important to our customers in deciding whether a particular style of shoes would be right for their feet.” Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. It’s Not Just Facebook Live, You Know.

Tactics 108

Tactics Brand Identity Branding Planning 108

Rain: The Growth Agency

DECEMBER 14, 2020

“The Mercari Texas Bowl has become one of the biggest college football events in the country through a strong partnership with the Big 12, SEC and many great supporters in the Houston community. For more information on tickets and safety protocols in place for attendees, visit mercaritexasbowl.com or follow on Twitter and Facebook.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Blog about the things that your community wants to know about. It’s something any small business marketer can learn from. Building an online community?

Social Media 28

Social Media Social Marketing Tips Media 28

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JUNE 22, 2010

Smart phones will outpace PC shipments in 2 years Smart phones will outpace what industry insiders call “feature phones” in just 1 year. Many industry insiders are watching the development of Android’s more open platform with 50,000 apps available vs Apple’s platform of 200,000 apps available. In just 2 years, there are already 4.5

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Facebook now gives you the ability to target your timeline to specific users. Links are Soooo 2011. Businesses and people need to be figuring out how to use that for their advantage.

Tools 120

Tools Trends Tips Social Networks 120

Hubspot

SEPTEMBER 6, 2011

At the heart of the timeless holiday classic, It’s A Wonderful Life, after a generation of saving the community of Bedford Falls, Bailey Savings & Loan finds itself saved by the generosity of its own community. ” Balancing Act: Community and Commerce. The bank is even exploring recruitment efforts on LinkedIn.

Social Media 28

Social Media Communities Media Privacy Policies 28

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JUNE 30, 2011

Does your Facebook Page lack luster? You might be attracting new fans to your business Page, but if they're not actually engaging with you, you're missing out on an important opportunity. Facebook Page enagement is not only good for building stronger evangalists, but more enagement actually means more traffic back to your website.

Facebook 28

Facebook Opinions Work Management Buzz 28

Belkins

MARCH 12, 2020

But how many businesses are really ready when force-majeures actually strike? Having affected the countries that represent 40% of the global economy , it puts pressure on both Healthcare organizations and various business areas. From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Marketing Insider Group

OCTOBER 27, 2011

If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Globalization Continues. Online advertising.

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Hubspot

MAY 25, 2011

Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy.

Facebook 28

Facebook B2B Landing Pages Internet Marketing 28

Hubspot

JUNE 14, 2011

In April of 2010, Facebook allowed companies to place the "like" button on any page on their website. Here are a few ways to capture your fans attention once you get them to "like" your brand and they're on your Facebook page. Make sure that you share your blog posts, eBooks, and other content on Facebook whenever you publish it.

Facebook 28

Facebook Communities Social Media Lead Scoring 28

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Mark Schaefer - Speaker, Business Consultant, Author. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 17, 2011

In the show we chat about: The importance of understanding your online community. Why understanding and finding your industries influencers is key to your blogging success. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. Niche Communities Matter. Seize The Day.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

ClearVoice

OCTOBER 5, 2020

Sometime around 2011, I stumbled across Pinterest. This was before Instagram was really a thing… and even Facebook (at the time) was mostly just a place to see photos of “friends” and their families living their best curated lives amid a tidal wave of other random feed flotsam.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Industry thought leadership.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hinge Marketing

OCTOBER 14, 2013

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Social Networks Work Management 48

Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. I think *everyone* can get to conversion on the web.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business. And, as with any industry, some have risen above the others to reach PPC pro status.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Convince & Convert

AUGUST 25, 2011

Speaking at conferences is part of my business. It’s not the bulk of my business, like it is for Scott Stratten , who is stellar at it. I’m doing a session on The NOW Revolution , a consolidated version of that as a burst session, and a special session on ExactTarget’s new Facebook page application.

Social Media 128

Social Media Media Blogger Co-Registration 128

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Online Marketing Institute

JANUARY 4, 2011

When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Outgrow

MAY 23, 2022

Joe Pulizzi: Well, first of all, I come from the events industry. And as I made my move, so I would grow up in the content marketing industry, been doing that for over 20 years owned, started Content Marketing Institute. We still, my wife and I sold that business in 2016. We had our first event, content marketing world in 2011.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Through these standout actions, Uber has ingratiated itself in the local community, spread brand awareness, and grown significantly as a result. In 2011, the social medium''s traffic grew 40x in six months. 3) Pinterest.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28