Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. And then publish a lot of content in many different forms.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Sadly this classic marketing approach is everywhere. How can you introduce storytelling into your marketing mix? Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. Photo Credit: moyogo. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Is Presentation More Important Than Content Itself? You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

Social Media 100

Social Media Blogger Business Media 100

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. Jeff Ogden. “B

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

AUGUST 11, 2011

They now find themselves in uncharted waters where they have to think of and appreciate marketing as something more than mere sales support. Business owners and executives crave stability and predictability but expectations and behaviors of industrial buyers have changed. Source: 2011 Economic Outlook Survey by GlobalSpec.).

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. The one statistic that stood out for me and is consistent in both these studies is that company blogs rated low for usage across the board.

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Hubspot

JULY 15, 2011

The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers. Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source.

B2B Marketing 28

B2B Marketing B2B Paid Search Agency Sales Cycle 28

Writing on the Web

DECEMBER 8, 2010

What I find most difficult is having to juggle multiple tasks when it comes to marketing online. I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. Here are five questions designed to do just that, and whose answers are perfect fodder for blog posts , ebooks and other types of website content.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

JANUARY 27, 2011

In this whirlwind, it is easy to miss some interesting marketing news that could affect future strategies. So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. 10 Marketing Stories to Know This Week. The 6 Essential Steps to Writing a ?Killer

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 2011 Online Marketing Blueprint.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

JANUARY 2, 2012

On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. What 2011 Indicated. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JUNE 6, 2011

We often refer to blogging as an essential part of inbound marketing, but what does it actually constitute? The phrase ‘blogging’ is just semantics," says David Meerman Scott. It basically refers to a platform for someone to create content with passion and build a community around it. Connect with HubSpot :

Blogger 28

Blogger PR Inbound Marketing Hubspot 28

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

DECEMBER 13, 2010

Finding the time to blog is a frequent challenge for many marketers. In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising.

Work Management 28

Work Management Curation Hubspot Paid Search Agency 28

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

FEBRUARY 1, 2011

But because of a few web projects I'm currently working on, it also got me thinking about how effective the pig-bludgeoning attitudes and tactics of the Birds are when it comes to building out effective web content. 5 Things Angry Birds Can Teach You About Online Content. Recruit your content creation team in a similar fashion.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. How can a CRM help your business? CMS is short for Content Management System.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

DECEMBER 2, 2010

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

Peer-to-peer 28

Peer-to-peer Advertising Agencies Blogger Thought Leadership 28

Hubspot

AUGUST 5, 2011

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. Amazon is constantly exemplified for its web and marketing prowess. Create Tons of Content. No surprise here. White Space Is Over-Rated.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

FEBRUARY 3, 2011

Blogging tips Chris has picked up over your 11+ years of blogging. A look into the future of marketing on the web. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. The idea is that we have all this marketing speak, PR speak, etc. A Look Into 2011 and Beyond.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. In marketing , companies should not use Flash because it makes it difficult for search engines to crawl.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

MARCH 22, 2012

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. As a marketer, this is the phrase that's supposed to make you feel a little nauseous.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Importance of a Brand Style Guide.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28