Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Webbiquity

APRIL 26, 2022

Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. High-quality written content isn’t cheap. But then again, low-quality content is worthless. That said, not everyone has the ambition or patience to write well.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content.

Business Blogging 100

Business Blogging Business RSS Content 100

Marketing Insider Group

JANUARY 16, 2017

With so much content on the internet, you’ll need tactics much more creative than social media to […]. The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. If you’re in this situation, it’s time to start thinking outside the box.

Business Blogging 100

Business Blogging Traffic Business Blogger 100

DivvyHQ

AUGUST 31, 2020

Driving engagement and conversions with a business blog isn't some magic formula. If your blog is not producing the results you need, check out this quick guide. There's some art. There's some science. And there are a host of best practices that anyone can follow.

Business Blogging 111

Business Blogging Effectiveness Business Practices 111

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? What about you and your blog? ” But it’s not at all easy to find quality ghost blog writers who understand your business and clients, is it?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

SEPTEMBER 23, 2015

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps. What do you think?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? They want their own pages now… So here is my little ebook, Content Marketing with Blogs: Guidelines to Save Time & Get Better Results.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Spiralytics

FEBRUARY 19, 2017

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry.

Business Blogging 91

Business Blogging B2B B2B Marketing Business 91

Writing on the Web

JUNE 5, 2013

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Related posts: Guest Blogging: Just How Important Is It?

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content? Business blogs can be tricky creatures.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? I love video.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? When you find good info that’s helpful to your readers/clients, you’ll want to share that on your blog.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JULY 31, 2013

And a good blog has fresh content at a minimum once or twice a week. How can you ensure you’ve got the time for blog writing so that you build up quality readership? Quick blog posting: With blog training , you can do your blog writing in under an hour from start to finish. I’ll explain each.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Anything that gives your business a marketing edge can’t hurt. Web Traffic.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. 7 Blog Writing Steps BEFORE You Check for Keywords.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

DECEMBER 19, 2011

But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of business blogs written by smart professionals who haven’t been posted since last summer. I think I enjoy blogging for other people more than I do for myself! Here’s my own example.

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. The blog publisher can negotiate how much to charge for sponsored posts.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

MAY 28, 2014

Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. This is very similar to writing a successful business blog. You’ve got to: Start with a strong serve – Include a keyword in the title and first sentence of your blog post, and make it compelling.

Business Blogging 100

Business Blogging Business Training Keywords 100

Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100