Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). (Happy Holidays!

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Given the continuing interest, it shouldn't be surprising that several research studies performed in 2018 address the topic of sales-marketing alignment. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Analyze and monitor [competitors’] social media,” writes Brian Carroll, Executive Director of Applied Research, MECLABS. whitepapers, articles, case studies, etc.) Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. In February I surveyed the latest health and fitness apps on the iPhone platform. billion.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Marketing Insider Group

SEPTEMBER 7, 2011

So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. But I really think this survey further highlights the need for an Inbound Marketing Strategy.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Webbiquity

FEBRUARY 10, 2013

Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Also, the study discovered 86 percent of employers reported a positive online reputation factors into their hiring decisions.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Hubspot

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Ultimately, studies have found employees are willing to invest more time and effort into their work when they are happy at the company. Negative Feedback Loop Examples.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. In 2011, it raised over $6 million to study the landscape of how to create “human-free stories” (such an oxymoron to say). MIT Technology Review reports Quill is churning out over a million words a day.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Hubspot

FEBRUARY 18, 2020

Names go beyond vanity — studies suggest that a name has a significant impact on a company's bottom line. In fact, a report on behalf of the Society of Personal and Social Psychology, Inc. In 2010, Uber purchased Uber.com from the owner, Universal Music Group. Four years later, Uber's worth was reported to be $17 billion.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 160

Social Media Media Stats Statistics 160

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

Martech Advisor

OCTOBER 17, 2019

A 2017 Qualtrics and Forrestor study found that 80% of businesses that lead in delivering CX, outperformed their competition and retained more accounts. Or mobile app experience from 2010? Or better yet - delivering more than what is expected! Here Are the 4 Key Reasons Have a Clear, Organization-Wide CX Strategy: 1.

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. No surprises in any of this, but good to see confirmation of previous research.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain. If you have content- test which pieces work best. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. They have clear objectives and practices. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now. They have clear objectives and practices. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 13, 2006

Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

The ROI Guy

AUGUST 5, 2010

CIO insight published a recent planning guide for IT spending in 2011, and although they didn’t highlight in the summary, the study revealed from some startling findings about dramatic overspending in virtualization software. In digging through the full report it is not clear from the research what the overspending driver was.

Enterprise Management 40

Enterprise Management Budget Programs Cost Software 40

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

JULY 29, 2010

As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. 63% of those surveyed said they were enabling email recipients to share email content with their social networks (Source: StrongMail research).

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

The ROI Guy

APRIL 22, 2010

released its second annual Microsoft SMB/Partner Insight Report and the study shows that although SMBs remain concerned about the business climate, most will increase technology spending in 2010, highlighting the role of IT as a strategic business tool in this crucial sector of the global economy. Microsoft Corp.

SMB 40

SMB Spending Marketing Management ROI 40

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Chris Koch

JANUARY 15, 2010

We tear our hair out trying to devise metrics that we can’t report on because we don’t have the data. At ITSMA, we’re calling 2010 the year of marketing transformation. There is no visual, visceral confirmation of its impact. But a white paper isn’t just content; it is data. It can be tracked and measured. Automation creates metrics.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Moz

DECEMBER 25, 2019

survey says these are the articles that aren't to be missed. Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. A Case Study. For a little perspective, we published 207 blog posts , averaging out to about 4 per week.

Domain 53

Domain Best Practices Keywords SEO 53

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40