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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Mobile Devices Make Loyalty Immediate (2011-present). Personalization Underscores Go-To-Market Initiatives. Source: ZoomInfo. Source: ZoomInfo.

Loyalty 226
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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0 100
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Blades Systems Insight 2010 Presentation

The ROI Guy

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

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Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

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B2B Reads: Webinar Etiquette, Winfluence, and Intent Data

Heinz Marketing

11 Webinar Etiquette Tips for Presenters & Attendees. In B2B Marketing, Personalization and Relevancy Must be the Same. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Thanks for your insight, Martina Bretous. Thanks, Vignesh Ramachandran.

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Alex Lin of Cipher Cloud: Past, Present and Future of Marketing

SWZD

Founded in 2010 and headquartered in Santa Clara, CA, CipherCloud provides cloud security and visibility solutions that enable companies to adopt the cloud while delivering data protection, compliance and control. He said it involves “being present, relevant and resonating in all the channels where your customers are.”.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.