Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 1, 2010

In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?" Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Televerde

JULY 20, 2021

We’ve all been there: you have a quick question for a company whose service you’re using. Before you know it, an hour of your day is spent trying to get answers about a problem you could have solved on your own with better information. Maybe you need technical support before your big presentation in an hour.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Are the products and options presented meaningfully on a small screen?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. If any vendor is serious about working with you, they’ll want this information before moving forward. is a web design firm created by Caroline Forsey in 2010.

Sample 97

Sample RFP Work Management Template 97

Marketing Insider Group

AUGUST 24, 2010

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. Tweet chats present an interesting opportunity for brands to engage directly with consumers. I regularly participate in three or four chats a week.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? Here’s how it works: 1. You can use a few methods to determine which questions to answer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

ClearVoice

JUNE 14, 2019

In this type of lead, you want to determine which aspect of the story — who, what, when, where, why and how — is most important to the reader and present those facts. A note about the question lead. A variation of the creative lead, the question lead is just what it sounds like: leading with a question. Sure there is.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

Content Marketing Institute

OCTOBER 29, 2017

It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. She worked at a fairly large B2B company. Just over six months later, in May 2010, Content Marketing Institute was born. It was hard to believe it was working.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ve worked with this team before on the Social Media Success Summit earlier this year.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The Effective Marketer

JUNE 13, 2009

Will I get sales calls from each company that is presenting a class? As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. The free offer has at least picked my interest so you could say that the strategy is working… for now.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

Share: Read more from Demand Generation B2B Marketing , Lead Qualification , Marketing Innovation , Sales Alignment , Telemarketing 9 Comments Post a comment Chris Snell Oct 14 2010 Great post Michael. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. The reason?

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. After the webinar, we received dozens of questions. We didn’t seek to rank in search on these topics; we just wanted to answer the questions that our customers were asking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ERDM

MARCH 4, 2018

Article by Ernan Roman Featured on CMO.com Jacques Panis joined Shinola , the Detroit-based maker of high-end watches, bicycles and leather goods, in 2010, charged with leading the company’s product development and strategic brand direction. He was named president three years later. Why is this so important?

Fulfillment 40

Fulfillment Transparency High Quality Lead Interactive Marketing 40

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Thanks for bringing it to CA conference!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Web Strategy in 2010 by baekdal.com. How effective is demand generation software? Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. One question for you though — are these categories mutually exclusive?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? Allow me to answer that question with another question: "Whassup?!". Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. Just Do It.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Content Marketing Institute

JANUARY 29, 2019

Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else. Here’s how the story was presented: Does raising the stakes work?

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Whatever works for your business is what you should do. Jumping on a bandwagon can work for some but for most it will just be a (costly) waste of resources. What is it for? Who is our target? Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. Cyrus Shepard , July 1st. 38,715 reads.

Domain 53

Domain Best Practices Keywords SEO 53

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. This question can come from sales, company leadership or even be debated within marketing. Still don’t think I’ve answered the question? Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

EveryoneSocial

JULY 24, 2018

55% of B2B buyers say they search for product/vendor information on social media ( Source ). 80% of business decision makers prefer to get company information in a series of articles versus an advertisement ( Source ). But to be a true social business, your company should be analyzing what is working and what is not.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

JULY 7, 2017

And that's great -- but we have a question. Why It Works. See who responds to each experiment and how, and it could inform your video marketing strategy. Why It Works. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication -- it works. Why It Works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Here are 5 steps to get there: 1.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. It’s an information annuity that can’t be replicated elsewhere. I'm happy to have found it, keep up the good work! Content marketing is the exact opposite.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. You get three passes in case you don’t want to answer the question. Saksham Sharda: And the last question is your favorite Netflix show? The Big Questions! . The goal of your content is to establish trust with your audience. About our host: .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convert

JANUARY 21, 2022

While not yet binding, the decision may provide a boost to privacy advocates in Europe who are looking to hold data-hungry tech companies accountable for their handling of people’s personal information. The website owner had signed “old” SCCs (version 2010/87/EU) with Google in the matter at hand. (In

Analytics 52

Analytics Google Privacy Work Management 52

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. An interesting little related aside.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118