The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

MAY 4, 2011

trillion ads, 346 billion of those (31%) were on Facebook. Facebook now serves nearly one third of all online advertisements in the U.S. To help put this data into perspective, consider the representation of some of the other major online companies. In 2010, Facebook ad CTRs were at.05% 49 in 2010.

Cost Per Click 28

Cost Per Click Facebook Paid Search Agency CPC 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

The Effective Marketer

MARCH 7, 2009

Is great to be able to discuss your own challenges with other marketers and realize that you’re not alone out there… I met some great people and learned some stuff I can start using right now in my own company. Hopefully the board members also learned how to use social media and we’ll see it being adopted by the chapter.

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Conference Social Media Work Management Marketing Budget 100

Hubspot

SEPTEMBER 23, 2010

Has a spammer crashed your Facebook Page ? Spam links and comments are a major problem facing marketers who use Facebook to interact with their community. As you build your Facebook Fan following, spammers seem to become more and more of an issue. Marketing Takeaway. Free Download: 2010 Facebook Marketing Guide.

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Facebook CAN-SPAM Communities Hubspot 28

The Effective Marketer

JULY 21, 2009

It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Do we need to create rules or procedures for using it?

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Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Clear header with big title and date/time of the event.

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Hubspot

OCTOBER 20, 2010

Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." Those things that pretty much get you ostracized at a cocktail party, are considered to be poor online behaviors as well.

Facebook 28

Facebook Studies Top of Funnel Paid Search Agency 28

Webbiquity

FEBRUARY 1, 2010

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Data: What are the Benefits of Social Media Marketing? Facebook Marketing. Steve Goldner. Mark Walsh. Jeff Bullas.

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Social Media Social Marketing Budget Programs Media 100

Hubspot

JULY 29, 2010

Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. This was a condensed version of the full white paper, The Ten Essential Steps to Effective Marketing Online which you are invited to download for free. Free Download: 2010 Online Marketing Blueprint.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

JULY 19, 2010

I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?” ” (MarketingProfs asked their readers a couple of questions on our behalf in March 2010) while I’ve been juggling multiple deadlines. We’re asking all marketers to take the 8-minute survey.

Budget Programs 28

Budget Programs Online Marketing Elasticity Planning 28

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

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Paid Content Facebook Paid Search Agency Ads 28

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

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Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 1, 2010

The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). HubSpot recently analyzed 33 industries to find out. Free Ebook: Online Marketing Opportunity Report. Connect with HubSpot :

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Social Media Media Hubspot Inbound Marketing 28

Hubspot

MARCH 27, 2018

In 2010, Fast Company named Majora one of the 100 most creative people in business. Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Ellie is the Chief Marketing Officer at Crayon. She was also the VP of Marketing at Toast.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Online Marketing Institute

APRIL 25, 2012

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter.

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Companies Cold Calling Stats Hubspot 40

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JULY 8, 2010

Here are 6 iPhone apps that every modern marketer should check out. Facebook users are likely to find its iPhone app counterpart familiar. One critique of this app is it that where it makes a compromise, it does so at the expense of the businesses aspects of Facebook. Price: Free Get the Facebook iPhone app. Twitterrific.

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Marketing Analytics Tools Paid Search Agency Domain Mobile Marketing 28

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? Generate More Leads - for Cheaper! How much more leads? This is priceless. Do what works, not whats easy.

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B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MAY 24, 2010

Facebook Reaches 400 Million Users by Oversocialized 7. The Six Gs of Social Media Marketing by kivilm 13. The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Social Arena Marketing by juicedigitalpr 21. Online Marketing Distribution Channels by toprankonlinemarketing Were these images helpful?

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Social Media Education Media Budget Programs 28

Hubspot

AUGUST 11, 2010

Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. Examples of Successful B2B Social Media Marketing by TopRank. B2B Marketing 2.0

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Hubspot

AUGUST 13, 2010

At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. We wanted like to find out what marketers thought about their best returns on their efforts. Free Download: Marketing Data: 50+ Marketing Charts and Graphs.

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Webinar Metrics Hubspot Marketing Budget Tactics 28

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. RBeale.com is my personal web log where I share my thoughts on Internet Marketing, Sales and Sports.

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Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

AUGUST 31, 2010

Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Proper inbound marketing can take a lot of hard work. Proper inbound marketing can take a lot of hard work. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges.

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Inbound Marketing Advertising Agencies Marketing & Strategy Hubspot 28

Hubspot

JUNE 1, 2011

HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. In just a few days, the contest has already generated hundreds of tweets and thousands of new visitors to HubSpot’s website, and the numbers continue to climb. Source: Inbound Marketing Blog 2. Download this awesome marketing data today!

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Hubspot

OCTOBER 19, 2010

Use HubSpot’s Link Grader. Check out Duct Tape Marketing’s 7 Ways to Acquire the Right Kinds of Links to Your Site. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! What inbound marketing mix is working best for your business? Free Download: 2010 Online Marketing Blueprint.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

OCTOBER 13, 2010

Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Your social network can provide a snapshot of what you’re entire target market may think. Gap can now use Facebook, Twitter, and the blogosphere as a mini testing ground for future decisions.

Social Media 28

Social Media Media Buzz Social Networks 28

Webbiquity

MAY 3, 2011

Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. CEO of Small Business Trends, an online small biz community reaching over 250,000 each month.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

AUGUST 17, 2010

” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., This list serves as smaller steps that can help B2B companies better integrate social media tactics while applying larger online marketing strategies. Head over to Twitter , Facebook , YouTube , etc.

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Paid Social Agency Paid Search Agency Companies Work Management 28

Hubspot

AUGUST 2, 2010

Keep an eye on these metrics, and you'll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Conversion Rate. Facebook: Daily Active Users. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Hubspot

JANUARY 21, 2011

In 2010 most consumers were pretty skeptical of information published on social networks with only 19% saying the medium was completely or very trustworthy. According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company's website than become a Facebook fan or follow a company on Twitter.

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Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JUNE 23, 2011

compared to May 2010. Facebook increased 30% to 714 million, and even Yahoo had 689 million views in May (surprising?). Takeaway: If the 60+ age group is your target market and you’re not utilizing online marketing to reach them, you may want to rethink your strategy. More of the things we do are online.

Google 28

Google Paid Search Agency Companies Internet Marketing 28

Hubspot

JULY 21, 2010

It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. 3 Reason Social Magazines Are Important to Marketers. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot :

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Social Marketing Planning RSS Paid Search Agency 28

Hubspot

AUGUST 4, 2010

Marketing Takeaway : Location is an important layer of data in our growing online marketing machines. Marketing Takeaway: We recently wrote an entire article about the marketing implications of social magazines , and I recommend you give it a read if you are interested in this topic. Connect with HubSpot :

Social Media 28

Social Media Trends Social Marketing Planning 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

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B2B Marketing Enterprise Management Planning Work Management 40