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MARKETING INTERACTIONS
JANUARY 7, 2010
No Differentiation in Corporate Messaging
Here are a few places to look for that secret sauce that can source differentiated messaging: Your approach to solving your customers' problems. I just read the short and sweet Quarterly Sales Messaging Report produced by Corporate Visions. Let's get right to the focus of today's rant: 62% of sales and marketing executives asked said their company's message DOESN'T stand out in the marketplace. So fix it! I've long been a big fan of David Meerman Scott's Gobbledygook Manifesto. In fact, I wrote about it in my book. No, you can't. Don't you
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REPUTATION TO REVENUE
FEBRUARY 24, 2010
Six steps to differentiating your solutions
But a great deal reflects that fact that we simply don't put in the time or energy to identify and communicate the true differentiators that actually matter to prospective buyers. We get so caught up in cranking out the stuff of the launch process that we fail to step back and methodically work through why our solutions are better than those of the competition, and how to connect those differentiation dots to the issues our customers care about the most. Six Steps to Differentiating Your Solutions Offerings We'd love to know what works for you! Aargh!
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SAVVY B2B MARKETING
MARCH 17, 2010
7 Ideas to Help You Differentiate Yourself on Your B2B Website
If you have ever struggled to differentiate yourself or your client, here are some tips. Be as specific as possible The last thing you want to do to differentiate yourself is to use gobbledygook such as "Industry-leading" and innovative. It's easy to fall into the trap of saying things like, "I'm experienced" and "I'll get the job done." " Yawn.
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JUNTA 42
JANUARY 5, 2010
30 Content Marketing Truths for 2010
As we move into 2010, I thought I'd share these 30 content marketing truths that are taped above my desk. Communications is the differentiator. Whenever I can get two numbers into the title of a content marketing post, good things are always bound to happen. ;). Whenever I lose my way (to a more traditional mindset), I read through this content-marketing heavy list.  It's guaranteed to help. That the content is more important than the offer. That a customer relationship doesn't end with the payment. That a brand is a relationship, not a tag line.
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WEBBIQUITY
FEBRUARY 7, 2011
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. In June 2010, Earnest produced an outstanding video about social media use in b2b marketing (highlighted in this post ).
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GROW - PRACTICAL MARKETING SOLUTIONS
NOVEMBER 7, 2010
Ten reasons to blog – even if nobody reads it
2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces.  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There better be.
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