Biznology

MARCH 23, 2017

Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. It was also a way to “humanize” their brands, creating a distinct brand personality. Branding is all about building an emotional connection that leads to trust with targeted customers.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Buffer

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Namely, when having the same brand name and a domain name, people will find you easier. Boosting Brand Recall and Awareness.

Domain 129

Domain Brand Identity Branding SERP 129

Adobe Experience Cloud Blog

JANUARY 23, 2020

Any business that experiences growth at home, looks further afield to expand their success. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Apple shows its value to China.

Planning 152

Planning Business Work Management Marketing Management 152

The Forward Observer

NOVEMBER 10, 2023

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Zoominfo

SEPTEMBER 10, 2020

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Tweet This! Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 27, 2016

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. The post 5 reasons your business needs a mobile app appeared first on Marketing Insider Group.

Business 100

Business Mobile Marketing Marketing Budget Impressions 100

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. That number will only rise as they turn online to do business. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing.

Enterprise Management 114

Enterprise Management Work Management Contacts Marketing Management 114

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She’s created a high-growth business that benefits the environment while addressing poverty and injustice.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Using Content to Build Trust in B2B Marketing – In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. They can also open up a line of communication so that brands can get real-time feedback on their products and offer advertising that’s truly personal , not just personalized. The Internet of Things and Branding. Source: [link].

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Buzz Marketing for Technology

JANUARY 5, 2010

Every business must recognize that customer service is now their primary business. The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

Service 100

Service BtoB Digg Amazon 100

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Generation Z consists of people who were born from 1995 to 2010. But smaller businesses can market globally too. Conversely, many online retailers and digital brands have thrived. But some things are certain.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. In the years that followed, early adopters like Kraft and Intel reaped the benefits of the novel approach as other brands, big and small, scrambled to catch up.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Bluetext

FEBRUARY 1, 2023

In today’s Bluetext blog, we’ll uncover the role nepotism plays in the world of sub-brands and product suites. We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands.

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

Content Standard

MAY 30, 2018

It’s easy to shrug off LeBron James’ business empire as a product of his on-the-court achievements. As the best player in the NBA and one of the great athletes the world has ever seen, it seems logical that he would wield enormous influence and a raft of business initiatives generated by his wealth and notoriety.

Multi-Touch Attribution 59

Multi-Touch Attribution Brand Identity Branding Business 59

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

OCTOBER 9, 2013

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. I began my social media career officially back in 2010 working at the U.S.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. According to financial statements within the Teradata announcement, Marketing Applications revenue was down about 9% this year, which is surprising in a generally strong martech market but in line with the rest of Teradata’s business. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Marketing Insider Group

NOVEMBER 12, 2013

And how brands need to start acting like publishers. They recently updated their “State of Social Business Maturity” report for 2013. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. It’s no secret that I’m a big fan of Slideshare.

Business 100

Business Social Media Content Act-On 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Ambal's Amusings

DECEMBER 14, 2009

The eBook would include ideas from several thought leaders on what they think will matter in 2010 - somewhat similar to the special sections that Times runs just before the new year. Read Seth's blog post on this brand new eBook What Matters Now. So, here it is… What Matters Now - Things to think about (and do) this year.

Word of Mouth 100

Word of Mouth Blogger Twitter Tagging 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. And 24% of businesses report an increase in revenue when they utilized social media for lead generation ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

LiveRamp

MARCH 18, 2019

Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. Brands that understood this years ago and drew a line between brand love and their bottom line now have some best practices to share.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The Debate: Is Social Media Lead Gen or Brand Building or Both? The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Televerde

JUNE 14, 2021

On top of that, two-thirds of companies now compete on customer experience, up from just 36 percent in 2010 per a report from Gartner. Executives have a lot of tough choices to make when choosing how to run their business, and one of the most critical decisions is whether they should outsource their customer support or keep it in-house.

Business 52

Business Vendors Customer Satisfaction Training 52