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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. It’s a “not so great” tip of the spear channel: 40% of people in the US use some ad blocker , and marketers can only target entire companies with a slight tilt towards behavior. It compares Apple to Amazon: both are useful.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Every business must recognize that customer service is now their primary business.

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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

At some level, all these different blossoming landscapes signal something remarkable: the explosion of software companies and broad interest in them in almost every profession, industry, and technology sector in the world. One million software companies. That might sound astounding at first. Everything digital is run by software.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

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How to cannibalize your own product well

Kevin Indig

Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Many say AI-driven chatbots are the first real threat to Google and its business model. Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished.

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