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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. They embrace their age. staronlyfans.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

While this age group still makes up a significant proportion of the audience of many marketers, some predictions made about their importance have fallen short of the mark. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. The first millennials are now approaching their 40 th birthday.

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10 Years of Personalization: A Look Back at Where We Came From

Salesforce Marketing Cloud

I have been thinking about and talking to marketers about personalization for nearly a decade, and I have seen a lot of changes in the space over those 10 years. By the time I started Evergage in 2010 with my co-founder, Greg Hinkle, the one-to-one dream was well established. The age of mass marketing was [ ]

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. What is the Millennial age range? What is the Generation Z age range? And 62% said they were more likely to join a loyalty program if the rewards were personalized.

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4 Higher Ed Digital Marketing Strategies To Increase Online Applications

SmartBug Media

In 2010, universities enrolled an all-time record of 21 million students. Engage, Engage, Engage Social media reigns supreme in today’s day and age, and with the generations applying to college, it’s no different. Since then, there’s been a steady decline in enrollments, averaging a year-over-year decrease of 1.67

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

The brands that do good in the world will be viewed as the most trusted brands.This preference for trusted and CSR-focused brands will gain more momentum from Gen Z (1996-2010) coming of age as established 20-somethings. Food is intensely important to every person alive on the planet and it’s needed several times a day.