Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Ambal's Amusings

APRIL 12, 2010

We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Prospects with desires (and money) seek wisdom; create a content strategy that lures them your way. " Jonathan Kranz's Marketing Prediction for 2010. Jonathan Kranz.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. What’s the key insight digital marketers need to act upon to succeed in the 2020s?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! But the bottom line: search is really hard.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Influitive

OCTOBER 26, 2015

Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. As a result, the company saw its membership skyrocket by about 60% in 2010. Referrals are an important part of a healthy B2B sales pipeline. Influitive.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

markempa

JUNE 13, 2007

It means that we must continue to nurture viable prospects until they are ready to buy. But what about the prospects who are not in your nurturing database yet? The first law of motion can act much like one of your potential prospects. What’s better is that the problem can often be tied to a specific event or events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. And how do you reach even greater number of prospects? Effective marketing is about generating sales. Give away free stuff. Can free stuff sell?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JANUARY 27, 2014

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. 60% of the buyer journey is complete before prospects reach out to vendors. ~ CEB. Corporate website visits for most large brands is declining.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. I think not. How does zero clicks sound? Social media makes it possible. You don’t need a film crew.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Content Marketing Institute

DECEMBER 7, 2018

It helps you garner and follow up on leads and helps prospects through the sales and after-sales processes. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. Since its 2010 launch, it’s been free. It also can identify plagiarism to help make sure you don’t duplicate content. Cost: Free.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    There is a difference between getting someone to be engaged and getting someone to act.  Image via Wikipedia.   Let me start with the bad. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Outreach

MAY 11, 2018

In October 2010, I got the news that no healthy 24 year old wants to hear: I was diagnosed with Stage 4 Hodgkin's Lymphoma Nodular Sclerosis. And the way you feel, determines the way you act." To put it in simply: I had cancer. The doctor found a tennis ball sized mass in the corner of my chest that left no room for misinterpretation.

Sales Cycle 75

Sales Cycle Differentiation Act-On Intent 75

Smashmouth Marketing

JUNE 21, 2010

Are you on the verge of "blowing it" and driving prospects to competitors, or losing your industry leader status? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

markempa

SEPTEMBER 12, 2007

We need to act as one team and seek to understand each other better and learn each other’s language. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Okay, not really. Im of course talking about budget time.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Ranking 120

Chris Koch

APRIL 30, 2010

These are hard acts to follow. Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Do you have situations where customers and prospects feel they might miss something by being disconnected from you even for a short while?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize a video so that prospective customers find it in search results? What’s the best way to get the most possible Facebook “likes&# and Twitter followers?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. When our firm first engages with a prospective client, it’s not uncommon for us to hear them say something like, “I need help with my lead management process.

Lead Management 100

Lead Management Work Management Marketing Management Lead Ranking 100

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

OCTOBER 26, 2017

You can also market and sell the way your prospects buy and create products that actually fulfill their needs. Vicious greed motivated these senseless acts. 6) Empathy: Why It Matters, and How to Get It by Roman Krznaric (2010). From then on, Brian quit answering his emails at night. Goodreads Rating : 3.96/5.0.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Bluetext

FEBRUARY 1, 2023

We’ll discuss when it may be right to reference a parent brand and act as a branded house, and when it makes sense to market your solutions separately under distinct brands and operate as a house of brands. A prospective car buyer is not in the market for either a Chevrolet or a Cadillac. Did you use Dove soap this morning?

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

markempa

MAY 25, 2005

Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be visable. Leverage Your Social Network. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

APRIL 14, 2010

The bartender approaches, and asks if I’d like to hear the TV. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s what you should be doing.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MARCH 23, 2010

At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. Jeans with either paint splashed on them, a knife sheath attached to the belt, or a distinct ring on the back pocket indicating habitual tobacco chewing. Make links to your bio easy to find.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JANUARY 21, 2011

It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. billion of sales in 2010. As all good content marketers know, engaging marketing content moves the needle.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

markempa

MARCH 30, 2005

B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They have it wrong.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence.

Demand 48

Demand Brand Identity Branding Demand Generation 48

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ He says, “I think it’s going to be a tough environment for businesses to make aggressive decisions until we see how things sort themselves out.”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. The rep may try to contact the prospect several times but will give up after a certain point. In 2010 you’ll start to hear about marketing methods. 2009 was the year in which Marketing Automation really took off. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

PureB2B

AUGUST 27, 2017

The act of reading or listening to a story creates an experience, which can affect how people think, especially when making decisions. Instead of hard selling, they attract prospects through the value of a story. . As humans we’re on a constant quest for knowledge and stories help us satisfy the urge to learn and be entertained.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

PureB2B

AUGUST 27, 2017

The act of reading or listening to a story creates an experience, which can affect how people think, especially when making decisions. Instead of hard selling, they attract prospects through the value of a story. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62