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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

I put this at $325 million for 2011, a 50% increase from 2010. With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. The new report contains a rich trove of industry information.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]

Adobe Experience Cloud Blog

by Jason Miller How do entrepreneurs feel about their small businesses in 2012? Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby.

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100
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An Example of a Well Executed Event: Blueglass 2012

Adobe Experience Cloud Blog

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].