Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

TrustRadius Marketing

MAY 3, 2022

Just as their needs are increasing, the market is evolving rapidly. In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. Data Warehouse Market Scope and Scale. The global data warehousing market size was valued at $21.18 Top 24 Data Warehouse Statistics.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

JULY 22, 2019

On top of all that, internet usage itself has risen to over four billion users since last year. That number encompasses over half of the global population, with China, India and the United States ranking ahead of all other countries in terms of internet users. Digital marketing allows for better segmentation. Image Source.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. Birth of Content Marketing Institute.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. In 2011 , Mary updated her views on the above but also covered Content Marketing. It’s now a 2-horse race in the mobile platform market.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Around 1991, the internet—as we know it now—was born. What about the 2010s? This set the stage for email marketing as we know it today.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. population between 2000 and 2010, rising from 35.3 million in 2010. According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

SEPTEMBER 28, 2016

Pretty good for a Facebook marketing video.) This is one of the many reasons content marketers need to understand how to navigate Facebook marketing. According to the most recent Pew Research Center report , the majority of internet users are on Facebook. Engagement announcement: how exciting! ” *Calls Dad*.

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Marketing Audits.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary.

Trade Show 100

Trade Show SEO Consulting Case Study 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. He’s also been in marketing for more than three decades, well before the internet was even on the scene.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. He’s also been in marketing for more than three decades, well before the internet was even on the scene.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Marketing Insider Group

MARCH 12, 2014

In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. I’ve talked about how HR is becoming the marketing department. We all need to recognize that talent markets are global. In 2010, 10 trillions emails were sent and 89% of them were spam.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Hubspot

MAY 29, 2015

This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. This year, internet growth rates are slowing down, but the re-invention of how we use the internet is accelerating. For example, the report reveals how much mobile has been changing internet usage.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Content Standard

JANUARY 13, 2015

B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to an eBook by Knowledge Vision. And as online video viewership has increased, so has the amount of effort—and dollars—brands have put into their video marketing budgets. In February 2012, 179 million U.S.

Video Marketing 40

Video Marketing Trends Content Marketing Curation 40

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Internet Usage. Source: Netcraft, Dec 2010) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JANUARY 25, 2023

Identifying a problem in an existing market. Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. A niche market is a small, underserved segment of a large and established market. This is how the idea for Uber came about. The rest is history.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Capacity to Destroy. About The Authors. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. Web/Internet/IT. Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Lead Generation. M&A and Finance.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JUNE 7, 2012

You've probably heard us talk about the benefits of newsjacking for marketing by now. And if you're skeptical about the tactic of using memes in marketing, boy are you in for a treat. A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. watch out says that internet meme!

Campaigns 28

Campaigns Internet Marketing Paid Search Agency Youtube 28

Biznology

OCTOBER 8, 2013

If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. Grass roots started to seem so 20th century. How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). Internet users and represent the majority of Americans’ time online. Internet users and represent the majority of Americans’ time online.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 23, 2013

But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. This allows you to search just one domain -- not the entire internet -- for a particular search term. Enter the Google site:search. Search for data.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

JANUARY 20, 2011

EMarketer recently came out with a report that contains the online ad spending per internet user in the EU-5, Canada and the US in 2010. It wasn't surprising to me that the US was at the top of the list at number two spending almost 90 euros per internet user. growth in Q2 2012. So what does this all mean? The Bad News.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

JUNE 14, 2012

Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Predictions were put on the HubSpot marketing white board at the end of 2011!). 15% of adult internet users use Twitter. Where's the qualitative analysis? but not that fast.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. Google’s going to have a much better year in local than it did in 2012 , no doubt about it. The release of the Google Maps app.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28