article thumbnail

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

2012 to 2014 really built industry momentum. Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. CrunchBase. 11,000,000. 24,246,000.

article thumbnail

7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track.

article thumbnail

The 15 Best LinkedIn Pulse Articles On Marketing

Marketing Insider Group

I started publishing on Slideshare in July of 2010. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger. Jonah introduces the 6 steps to viral content.

Linkedin 100
article thumbnail

The 17 Best Advertisements of All Time

Hubspot

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl. My eyes are still wet while writing this blurb.

article thumbnail

Throwback Thursday: 7 Old Marketing Campaigns We Miss

Hubspot

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. 3) Old Spice Smells Like a Man. 4) Rock Like an Apple.

article thumbnail

14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.