| |  2009 + White Paper | 668 articles |
| Page 1 of 7 | Previous | Next | SOCIAL MEDIA B2B NOVEMBER 2, 2010  9 Indispensable B2B Social Media White Papers White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. Social Media White Paper – Learn and Earn. | SAVVY B2B MARKETING OCTOBER 6, 2009  How to Get Your White Papers Read by Thousands Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner. Not familiar with white paper syndication? Syndication makes your white paper available to mass audiences. Companies such as eMedia offer syndication programs that promote your white paper to their subscriber list via newsletters (or bulletins). | | | | | |
| SAVVY B2B MARKETING JULY 9, 2009  Eight Ways to Make Key Points in Your White Paper Stand Out Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. While white papers should be not glorified brochures, they should be readable, too. | SAVVY B2B MARKETING JUNE 29, 2009  Does Your White Paper Have a Call to Action? (My Guess: No) Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. | CONNECT THE DOCS DECEMBER 8, 2009  ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0 What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 | SAVVY B2B MARKETING NOVEMBER 23, 2009 IT Pros Don't Want to Register for Your White Paper I recently learned that Spiceworks surveyed 800,000 SMB IT pros to get their thoughts about registering for white papers. Vendors can tap into this community of 800,000 IT pros in a number of ways , including posting their white papers for download. got in touch with Jay Hallberg, one of Spiceworks' four founders and its VP of Marketing, to understand what prompted Spiceworks to conduct the survey about white papers, what the survey revealed, and how advertisers/vendors had responded. What percentage requires registration in exchange for white papers? | | | | | | | |
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SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009  Ebooks and White Papers: A Complementary Pair
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. While many suggest ebooks should not require registration and white papers should, this does not always prove to be the case. I've seen ebooks that require registration and many white papers that do not. MORE >> -
SAVVY B2B MARKETING | THURSDAY, JULY 23, 2009  Ebooks and White Papers: A Complementary Pair
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. While many suggest ebooks should not require registration and white papers should, this does not always prove to be the case. I've seen ebooks that require registration and many white papers that do not. MORE >> -
SAVVY B2B MARKETING | WEDNESDAY, JUNE 23, 2010  9 Reasons Why White Papers Still Matter
In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. That said, B2B marketers – particularly those selling IT products or services – need look no further than the research results to see why white papers are still an important part of the mix. Eccolo Media 2009 B2B Technology Collateral Survey Report 3. MORE >> -
SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009  Three Tips to Engage the 'Short Attention' White Paper Reader
Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. " Clearly, the size of the typical online article is much shorter than the average white paper. " About the author: Jonathan Kantor is the principal with The Appum Group, " The White Paper Company." MORE >> -
SAVVY B2B MARKETING | MONDAY, AUGUST 10, 2009  Three Tips to Engage the 'Short Attention' White Paper Reader
Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. As we grow accustomed to the short, quick messaging methods commonly associated with Twitter, Facebook and LinkedIn, our ability to read detailed white papers will eventually decline. " Clearly, the size of the typical online article is much shorter than the average white paper. " About the author: Jonathan Kantor is the principal with The Appum Group, " The White Paper Company." MORE >>
- How to Launch an eBook or White Paper - Authority Rules JUNTA 42 | THURSDAY, AUGUST 6, 2009
- Eight Ways to Make Key Points in Your White Paper Stand Out SAVVY B2B MARKETING | THURSDAY, JULY 9, 2009
- Reengineering the white paper, part 1 REPUTATION TO REVENUE | WEDNESDAY, NOVEMBER 18, 2009
- ClickInsights: What is your favorite white paper? Why do you like it? CONNECT THE DOCS | THURSDAY, NOVEMBER 5, 2009
- ClickInsights: What is the ideal length of a white paper? CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
- Does Your White Paper Have a Call to Action? (My Guess: No) SAVVY B2B MARKETING | MONDAY, JUNE 29, 2009
- Understanding the Concerns of Technology Buyers WRITESPARK | THURSDAY, OCTOBER 1, 2009
- ClickInsights: How to choose a white paper syndication partner? CONNECT THE DOCS | THURSDAY, OCTOBER 1, 2009
- ClickInsights: What is the biggest mistake to avoid when writing a white paper? CONNECT THE DOCS | THURSDAY, SEPTEMBER 3, 2009
- Want to Increase Your White Paper's Influence? Try a Webinar SAVVY B2B MARKETING | WEDNESDAY, JANUARY 6, 2010
- New white paper class for both experienced and new writers FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- Top 10 Triggered B2B Email Marketing Campaigns ANYTHING GOES MARKETING | SUNDAY, APRIL 5, 2009
- Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. TOM PISELLO | TUESDAY, SEPTEMBER 28, 2010
- Smart B2B marketing calls to action for 2010. B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
- ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
- Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly) FEARLESS COMPETITOR | THURSDAY, APRIL 11, 2013
- Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and. THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006
- Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good. THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006
- ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
- Best of ClickDocuments "Connect the Docs" Blog in 2009 CONNECT THE DOCS | THURSDAY, DECEMBER 31, 2009
- Podcast with Mike Stelnzer of White Paper Source on new marketing ideas FEARLESS COMPETITOR | MONDAY, SEPTEMBER 28, 2009
- Survey Says…Tech Buyers Read and Forward White Papers SAVVY B2B MARKETING | MONDAY, SEPTEMBER 28, 2009
- Diving into Social Media Marketing? How a Social Media Consultant Can Help WEBMARKETCENTRAL | THURSDAY, APRIL 2, 2009
- Marketing Metrics: The Hard and The Soft MARKETING INTERACTIONS | TUESDAY, MARCH 10, 2009
- Need Content? 20 Formats to Consider SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009
- Need Content? 20 Formats to Consider SAVVY B2B MARKETING | WEDNESDAY, AUGUST 26, 2009
- The Rule of 5 for B2B Content Development MARKETING INTERACTIONS | TUESDAY, DECEMBER 15, 2009
- 23 Reasons Why Content Marketing Fails MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 22, 2009
- Best Practices for Marketing Automation and Demand Generation Campaigns CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 17, 2009
- What IS and ISN’T Lead Nurturing B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 26, 2009
- Brochureware Is Not a Dirty Word MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 19, 2011
- Tech Buyers Use Collateral for Purchase Decisions MARKETING INTERACTIONS | MONDAY, JUNE 22, 2009
- 16 Must-Read B2B Marketing Strategy Ebooks MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
- Is social media effective for B2B lead generation? SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
- 5 Reasons to Include FAQs in Your Content Marketing Strategy SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
- B2B Marketing University Part 2: Marketing Content Has to Work Harder CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 6, 2009
- Got Content? 10 Steps to Repurpose Your Best B2B Assets SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 28, 2009
- Is Your B2B Marketing Content Reader Friendly? MARKETING INTERACTIONS | MONDAY, DECEMBER 14, 2009
- 20 Questions to Ask before You Launch Your Content Project JUNTA 42 | FRIDAY, SEPTEMBER 18, 2009
- Personal Branding Success in 15 Steps JUNTA 42 | TUESDAY, OCTOBER 27, 2009
- Genius.com Accelerates The Close Part 2 - Smashmouth Review SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 12, 2009
- Your B2B Lead Generation Budget: Start by Cutting It Into Thirds SALES LEAD INSIGHTS | MONDAY, NOVEMBER 9, 2009
- Free your Whitepapers from Registration! CONNECT THE DOCS | WEDNESDAY, SEPTEMBER 16, 2009
- Are You Giving Your B2B Prospects Too Much Information? SAVVY B2B MARKETING | SUNDAY, AUGUST 16, 2009
- Are You Giving Your B2B Prospects Too Much Information? SAVVY B2B MARKETING | SUNDAY, AUGUST 16, 2009
- B2B Copywriting: Interview with Miller McMillan SALES LEAD INSIGHTS | MONDAY, NOVEMBER 16, 2009
- The state of lead generation today with Jim Dickie of CSO Insights FEARLESS COMPETITOR | THURSDAY, JUNE 25, 2009
- 5 Ways to Leverage Infomercial Structure in Your White Papers SAVVY B2B MARKETING | THURSDAY, JULY 16, 2009
- 5 Ways to Leverage Infomercial Structure in Your White Papers SAVVY B2B MARKETING | THURSDAY, JULY 16, 2009
- How to Make Your B2B Website More Buyer-Centric SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 16, 2009
- Articles are Food for Lead Nurturing Programs MARKETING INTERACTIONS | MONDAY, OCTOBER 12, 2009
- Two Non-Traditional Approaches to B2B Registration SAVVY B2B MARKETING | MONDAY, SEPTEMBER 21, 2009
- Best of 2008: Amusing, Creative and Just Plain Odd, Part 1 WEBMARKETCENTRAL | MONDAY, AUGUST 24, 2009
- 5 Ways to Wow Your Prospects SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
- 5 Ways to Wow Your Prospects SAVVY B2B MARKETING | TUESDAY, AUGUST 25, 2009
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- ClickInsights: 3 important components that will make a great case study CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
- B2B Pay Per Click Advertising LEADSLOTH | TUESDAY, AUGUST 11, 2009
- A Shiny Needle in the B2B Marketing Haystack PHOENIX RISING | WEDNESDAY, JULY 15, 2009
- Lead Nurturing is NOT About Campaigns MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 24, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension SAVVY B2B MARKETING | WEDNESDAY, JULY 1, 2009
- A B2B marketing message angle that could close sales. B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 29, 2009
- Are You Forging a Connection or Burning a Bridge? SAVVY B2B MARKETING | MONDAY, JUNE 15, 2009
- Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 14, 2009
- ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- Many B2B Websites Still Suck Wind MARKETING INTERACTIONS | MONDAY, JULY 13, 2009
- B2B Lead Generation Blog: Using White Papers for Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 23, 2006
- Happy Sixth Month Blog Anniversary! CONNECT THE DOCS | TUESDAY, OCTOBER 6, 2009
- Winning with thought leadership: Six lessons from IBM and Deloitte REPUTATION TO REVENUE | THURSDAY, NOVEMBER 5, 2009
- 11 Golden Rules for Lead Generation that Works SAVVY B2B MARKETING | TUESDAY, JULY 14, 2009
- 11 Golden Rules for Lead Generation that Works SAVVY B2B MARKETING | TUESDAY, JULY 14, 2009
- How to Squeeze the Most Life from Your Content SAVVY B2B MARKETING | TUESDAY, OCTOBER 27, 2009
- You're Asking Too Much of Our Relationship! SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
- B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff SALES LEAD INSIGHTS | TUESDAY, DECEMBER 29, 2009
- Why Technology Marcom Needs a Technical Copywriter WRITESPARK | THURSDAY, SEPTEMBER 24, 2009
- Marketing Analysis: Foundations for Great Analysis DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 17, 2009
- Marketing automation starves without great content FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 16, 2009
- Create Content to Engage Early-stage Leads MARKETING INTERACTIONS | TUESDAY, OCTOBER 20, 2009
- ClickInsights: What is your favorite case study? Why do you like it? CONNECT THE DOCS | THURSDAY, NOVEMBER 12, 2009
- ClickInsights: How should case studies be used in marketing activities versus sales activities? CONNECT THE DOCS | THURSDAY, OCTOBER 8, 2009
- Survey Suggests Marketers Are Moving from Paid to Social Media CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 26, 2009
- Are Your PDFs Social Media Friendly? PROTEUS B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 11, 2009
- How to Use Existing Content in B2B Demand Generation Programs MARKETING INTERACTIONS | TUESDAY, AUGUST 25, 2009
- Whose Reputation is Your Marketing Content Building? MARKETING INTERACTIONS | SUNDAY, DECEMBER 6, 2009
- Rick Short Explains How to Turn Staff Into Prolific Bloggers DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- Two simple B2B marketing ideas I wish I’d thought of. B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 22, 2009
- What’s this thing called Marketing Automation? FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 22, 2009
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