KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Questions on Link Building Tactics. Profile page information is too volatile to be trusted for ongoing rank relevance.

Link Building 120

Link Building Paid Content Google Advertorials 120

ClearVoice

APRIL 20, 2021

While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. When you've done all the baseline local SEO tactics, put on your content strategy hat and let's dive into local SEO, content strategy style. Case studies. Coupons & offers.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

seo.co

OCTOBER 6, 2021

Google doesn’t like when people try to hack their way to the top of the rankings using spammy tactics. Using a tool like Ahrefs or Moz , take the time to study your backlink profile. If you’re still using techniques and strategies from 2009, you’re not doing your website any favors. Google Has Penalized Your Site.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. It's an important place to have a profile listed for anyone concerned with online reputation management.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Top 5 SlideShare Groups – A Rich Learning Environment for Social Media by uber.la

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Convince & Convert

MARCH 31, 2011

Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. April and Sweet Leaf were profiled in my book The NOW Revolution ). The American Red Cross handled it beautifully with humor and grace: Nobody was fired, but I suspect there was a reminder about being careful.

Training 163

Training Ideal Customer Profiles Twitter Communities 163

markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Convince & Convert

DECEMBER 28, 2011

Read a great post on Tactical Philanthropy from their social media manager Wendy Harman , who gives an intriguing blow-by-blow. April and Sweet Leaf were profiled in my book The NOW Revolution ). The American Red Cross has been widely lauded for their deftness in this situation.

Twitter 140

Twitter Training Ideal Customer Profiles Communities 140

Industrial Marketing Today

JUNE 19, 2010

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Digilant

JANUARY 12, 2021

Before we dive into the different facets of programmatic digital advertising , it’s helpful to look at the last decade or understand how programmatic quickly climbed up the ladder of digital advertising to become a preferred tactic amongst advertisers. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Industrial Marketing Today

JUNE 8, 2010

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. {

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. However, to remain relevant, they do need to embrace and master today’s social media and digital marketing tactics. Leave your comments below. Bernard Martin´s last blog.

Social Media 60

Social Media Social Marketing Media Planning 60

WebMarketCentral

OCTOBER 26, 2009

Three other articles from iMedia Connection worth reading are 7 marketing mistakes to avoid on Twitter by Rodney Rumford, Meet the brands that 'get' Twitter by Michael Estrin, and 7 tips for the perfect Twitter profile by Jason Baer.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

Webbiquity

APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#. Penny and wiseGEEK have recently discovered).

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. million profiles list the skill—it actually came in second in terms of growth.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. million profiles list the skill—it actually came in second in terms of growth.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

markempa

MAY 9, 2006

" Just by developing an Ideal Customer Profile InTouch saw one clients average sale, which had been $60,000, increase by more than 30 percent to $80,000, while overall revenue increased by 20 percent. With the same tactics and budget as the previous year, return on investment was 120 percent greater than before.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Industrial Marketing Today

JULY 23, 2010

That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. LinkedIn profiles are updated. April 13, 2009 12:55 PM Axel Schultze said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Unbounce

AUGUST 29, 2019

For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands. According to Chris, branding is more important today because traditional marketing tactics are breaking down. 2 September 2009, [link]. Now, many marketers are wondering—how did this happen? LogoDesignLove.com.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( No deposit, no return. Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 per month, just the one time fee of 5 cents per import contacted. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Online Marketing Institute

JANUARY 4, 2011

The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

markempa

NOVEMBER 1, 2003

Ideal customer profile - why is it important? Strategy vs. Tactics – what’s going on? Ideal customer profile - why is it important? Strategy vs. Tactics – what’s going on? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to lead generation interview (File size is 1.48

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles. You’re in hunting mode, looking for tracks and setting lures. Customers don’t need more messages.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JULY 31, 2009

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 5, 2010

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies? All rights reserved.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. Consider building up a profile of the lead over time.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

APRIL 2, 2009

someone who's never set up a blog before is guaranteed to make mistakes, probably several; consultants aren't perfect, but can be expected to make far fewer); Utilize proper tactics and etiquette for each type of media; and Measure results to help optimize efforts. If you're a consultant, here's what you have in your bag to sell.

Social Media 20

Social Media Consulting Social Marketing Media 20