Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This internal buzz stimulates action. LinkedIn profiles are updated.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 10, 2010

A tool like this is really great to help direct us in planning out tactics, thanks for brining it to our attention. I should clarify that if you're sending email through MailChimp you don't have to lay out the $79.99 per month, just the one time fee of 5 cents per import contacted. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

SEPTEMBER 14, 2010

Be a Hunter, Not a Gatherer Now, more than ever you have to know the psychographic and demographic profile of your potential customers. Ideally, you also want a way to import the tags already available on user profiles. You’re in hunting mode, looking for tracks and setting lures. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

NOVEMBER 1, 2003

Ideal customer profile - why is it important? Strategy vs. Tactics – what’s going on? Ideal customer profile - why is it important? Strategy vs. Tactics – what’s going on? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to lead generation interview (File size is 1.48

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Webbiquity

JANUARY 10, 2010

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MAY 5, 2010

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Online Marketing Institute

JANUARY 4, 2011

The SlideShare account where you have uploaded your PowerPoint presentation should also be optimized for search with your blog or website URL in your public profile 58. The Slideshare account should also have your top keywords and phrases in the ”Public Profile” about section so that search is optimized. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 24, 2010

You'd be surprised at how many people will relate to you, and ultimately, click on your profile, your website, and retweet you to their followers. If you like painting yourself blue and screaming at hordes of invading Gauls, mention that fact.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages. Post on Google Buzz.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

AUGUST 18, 2010

Most orgnisations and agencies are still very tactical across the board. Most orgnisations and agencies are still very tactical across the board. Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. And the PR world is riven with tactical behaviors.

PR 161

PR Social Media Paid Content Media 161

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Totally agree, social media tactics are the result of a strategy that indicates social media venues are where your customers are!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Buzz Marketing for Technology

JUNE 27, 2008

And what are the tactical solutions for making this happen? Association Profile. 2009 Call for CE Courses. In a corporate environment its best to quickly get past "theorizing" and start talking about demonstrated value. Remember that Outsell figure? All rights reserved. Feedback form. How would you rate this page?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Convince & Convert

JUNE 2, 2010

Watching the video, I was reminded of the superficiality of online dating websites: Answer some multiple choice questions, upload some choice photos, and have prospective dates mentally mark yes or no based on your profile. Don’t like that analogy? Look at [link] and rate how sexy or ugly someone is.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S. What’s most surprising to you about Twitter in America?

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JUNE 15, 2010

It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts. It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. And over 50% of profiles are locked down private.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 157

Social Media Media Paid Content Work Management 157

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Carr’s into perspective, and help the team better align spending plans with bottom-line impact and competitive advantage.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MAY 19, 2010

A Facebook profile update is very shareable. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Discoverable, Iterative and Shareable) …Facebook profile seems to be discoverable due to static user names [link] Russ Henneberry @TheRiseToTheTop Agreed!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 9, 2010

Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things. link] Sheamus Quite.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. So before we start digging into Nike’s digital marketing strategy and tactics, let me share some stats with you: Founded by Phil Knight and Bill Bowerman 55 years ago, Nike is now the world’s most valuable apparel brand in the world.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 21, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Ways to Use Social Media to Create Buzz-Worthy Events Build Your Brand a Social Content Ladder in 5 Steps 4 Steps to Drive Sales with a Social FAQ Dean If you like Authority Labs, check out STAT ( [link] ) (..)

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. 30% of social media users access a social media site “several times a day,&# up from 18% in 2009.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 24, 2012

Social Media Marketing Tips and Tactics. Why Aren’t You Promoting Your Social Profiles? ” 50 Social Media Marketing Tips and Tactics by Jeff Bullas. Glen Gilmore reviews some high-profile examples of social media legal cases, which, he writes, “have largely been related to cases of egregious misconduct.”

Social Media 100

Social Media Tips Media Best Practices 100

Online Marketing Institute

OCTOBER 31, 2010

[link] Todd Robinson The 39 Social Media Tools I'll Use Today | Blogging and Content … [link] [link] Kelsi Guidry The 39 Social Media Tools [link] [link] tweeter909 The 39 Social Media Tools I'll Use Today | Blogging and Content … [link] [link] Fred Carpenter The 39 Social Media Tools I'll Use Today | Blogging and Content … (..)

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

We can then upload pictures and comments to this “check-in&# and all of this shows up on my profile creating a “footpath&# or record of my recent activities. We can then upload pictures and comments to this “check-in&# and all of this shows up on my profile creating a “footpath&# or record of my recent activities.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152