Remove 2009 Remove Profiling Remove Tactics Remove Web 2.0
article thumbnail

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback?

article thumbnail

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

article thumbnail

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

article thumbnail

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

article thumbnail

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Tags: Web 2.0 Social Tagging.

article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. He makes the following key points: Just because something is on the web doesn’t make it accurate or even right. Leave your comments below. Bernard Martin´s last blog.