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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. What’s making a comeback?

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. And they use different sources to get their information. He is the Founder & President of Tiecas, Inc. –

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Consolidate your online profiles and social networking presence? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. It's an important place to have a profile listed for anyone concerned with online reputation management.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. That’s where you can use your content to segment your visitors, profile them based on their actions, capture pre-qualified prospects, leads and registrants for your webinars and downloads.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.