The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

seo.co

OCTOBER 6, 2021

In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. Using a tool like Ahrefs or Moz , take the time to study your backlink profile. If you’re still using techniques and strategies from 2009, you’re not doing your website any favors.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Convince & Convert

JULY 2, 2014

Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers. Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009. Social media is a great tool for this because it functions in real time and is reactive.

Paid Search Agency 145

Paid Search Agency Brand Identity Branding Social Media 145

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Sharing photos, videos, press releases, media coverage, speaker updates, etc. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

LeadsRX

JANUARY 12, 2022

Since 2009, Unbounce has helped hundreds of thousands of marketers in 100+ countries create high converting content and accelerate their business ROI.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. Simply press CTRL+SHIFT+K. A new task window will open up waiting for your input.

Planning 100

Planning Product Effectiveness Tips 100

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. Sure, having a quality listening tool is important, but it is only one part of the equation.

Analytics 142

Analytics Practices Ad Building Best Practices 142

The ROI Guy

APRIL 9, 2010

In a recent press announcement, HP announced that the number of global companies replacing Sun and IBM systems with more flexible HP solutions offering a lower total cost of ownership (TCO) is rising. Alinean tools are consistently used by HP sales and partners to prove these TCO savings and drive competitive migrations / wins.

Budget Programs 40

Budget Programs Tools Features Campaigns 40

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. So, why is it free? Or you try to stay away from it?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. It basically comprised of business pages and the insights tool. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . 2012 – By now, it had over 1 billion users.

Facebook 40

Facebook Paid Search Agency Ads API 40

Customer Experience Matrix

MAY 11, 2010

The problem was that this particular client had other marketing challenges that were more pressing. When asked about obstacles, they generally come up with reasons like lack of data or measurement technology (For example, see the 2009 Marketing Performance Advantage study from CMG Partners and Chadwick Martin Bailey.)

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Making data-driven decisions is easier than ever, thanks to the available analytics tools. Where your competitors may pull back, press forward!

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

ClearVoice

MARCH 8, 2022

As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Making her appearance on many lists focused on women in advertising, Kay has also regularly contributed to trade press publications including Adage and Campaign UK. Also impressive? Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

MAY 13, 2007

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com 2010 Eddie and Ozzie Awards Call for Entries OPEN!

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Promote: Once you have built out your new website content and optimized for the targeted keyword phrases, you need to promote it.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. So no one should expect a DiY solution to achieve the same kind of results as a paid SEO expert (ethical one!). Start with some baby steps and fine tune as you learn more. It is called All in One SEO Pack (AIOSEO) and you can download it from here for free.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Martech

MAY 4, 2023

Jocz wrote in 2009. Leverage CX tools Looking to set up your retention efforts for success? Using customer experience (CX) tools and assets (i.e., Identifying your most pressing customer data needs. Put customer concerns and needs at the center through the expanded use of tools that listen, understand and improve CX.

Peer-to-peer 17

Peer-to-peer Gartner B2B Work Management 17

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

MARCH 22, 2010

For example, don’t : • Send out an impersonal mass mailing; • Send only a press release, or a release with just a brief introductory note, and expect coverage; • Take a “shotgun&# approach, sending irrelevant announcements to a large number of bloggers; and don’t. Follow your targeted bloggers on Twitter.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. Your thought-leading content can be a lead generation tool, but only if it is easily accessed. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. B2B marketers need to close the gap between their perception and the reality of customer engagement.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We issued a press release, and we’ve gotten some great blog posts as well as Tweets – to both the blog posts, as well as the press release. Find me there and say hello.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60