The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Keep asking yourself “what needs to be done NOW?”. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

AUGUST 17, 2015

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic.

Traffic 28

Traffic Optimization Organization Marketing Websites 28

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. business-to-business marketing automation. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Here goes.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with. The best sales leads have always come from word-of-mouth referrals. 2) Increase Reviews.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

NOVEMBER 8, 2010

Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. increase in Web traffic and 3.2X increase in leads.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Porch Group Media

MAY 21, 2019

Video is expected to make up 80 percent of all Internet traffic by the end of 2019. In a 2018 poll by Advertiser Perceptions, a majority of US advertisers said that precise targeting is a leading benefit of OTT advertising; 39% cited detailed measurement. Google’s first ever tweet was sent in 2009. Pew Research). bitrebels.com).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 6, 2018

Among them are investors, who are leading to the valuation of some of the companies behind electric scooters to reach the billions. Some companies appear to have rules, however, such as requiring a helmet or a valid driver's license to operate the scooter, the latter of which is a traffic law. Source: Statisa. There were few drivers.

Validation 70

Validation Advertising Agencies Paid Search Agency Sample 70

Hubspot

MAY 4, 2011

Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. 27 in 2009 to $.49 As a marketer, you should continue to experiment with Facebook and use free tools like Facebook Pages to drive traffic and leads to your website. Connect with HubSpot : 49 in 2010.

Cost Per Click 28

Cost Per Click Facebook Paid Search Agency CPC 28

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 10, 2011

HP, for instance, used the D&AD Student Awards to launch a similar contest in 2009. Use online video to generate traffic and leads! Connect with HubSpot : Then, invite local film school students to participate and encourage them to create the best video assignment. See How Other Businesses Did It.

Video Marketing 28

Video Marketing Marketing Budget Business PR 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. Hummingbird has been live for several weeks now, so if you haven’t noticed any dramatic changes in traffic recently, you''re probably in the clear. Will my search results suffer as a result of Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Webbiquity

JANUARY 10, 2010

by HubSpot. Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

APRIL 8, 2011

Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Connect with HubSpot : Free Marketing Agency Training Program.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Hubspot

JUNE 23, 2011

But Google isn’t the only major player to gain some significant traffic. So what do all these traffic increases mean for you? Takeaway : As more people across the world become users of the web, think about how your business can tap into this traffic, even if you're a local business. Connect with HubSpot :

Google 28

Google Paid Search Agency Companies Internet Marketing 28

Hubspot

SEPTEMBER 20, 2010

According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. Develop Promotional Landing Pages that are designed to target Holiday traffic. Send Holiday marketing emails and use lead nurturing. Remembering to segment your lead nurturing campaigns is an important step.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

AUGUST 4, 2011

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Every time they tweet about it, they’re driving traffic to Etsy’s marketplace. A step-by-step guide to email marketing for lead generation.

Email Marketing 28

Email Marketing Marketing Automation Services Paid Search Agency Trigger Marketing 28

Hubspot

MARCH 12, 2015

The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. increase in revenue between 2009 and 2010. Coffee for Less recognized that organic search traffic is highly targeted and likely to convert. 4) Tourism Queensland. 8) Pepsi MAX.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# The software can ignore traffic from nonbusiness users by filtering out data from home Internet service providers like Comcast. It can also filter out traffic that originates from outside a given geographical area of interest. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

OCTOBER 26, 2011

6) In 2010, retail sales reached their peak in the week leading up to Christmas day, and fell the next week. 34) Google is the leader for retailers’ organic search traffic. 41) Holiday email click-through rates fell 16% from 2009 to 2010. Connect with HubSpot : 5) Super Saturday 2010 sales totaled $7.58

Statistics 28

Statistics Planning Stats Open Rate 28

Single Grain

NOVEMBER 3, 2023

PLG is a strategy many companies are adopting to generate more growth, traffic and people using their product as the primary vehicle for expansion. Instead of focusing primarily on marketing spend to attract customers, companies invest in improving and expanding their products, often leading to organic growth via referrals.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list. For B2C or B2B Marketers this was a huge revolution. I really do.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

APRIL 8, 2013

If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy. This has also resulted in a 10X increase of inbound leads delivered to their agency. Step 3: “Start learning about inbound marketing now.”. -

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Increasing the number of certifications held by each student (HubSpot Academy). First up is Andrew Capland , the Growth Team Lead at Wistia. Increasing the number of certifications held by each student (HubSpot Academy).

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Hubspot

JANUARY 28, 2013

Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. If you haven't read it yet, I highly recommend you do. You can view it here. 1) Fact Check.

High Quality Lead 28

High Quality Lead Advertising Agencies Content Deliverability 28

Hubspot

AUGUST 26, 2010

It looks like a service that users loved and shared with their friends, instead of one where traffic is driven by high-profile articles and hype. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. They also saw a 678% growth in leads collected. The results paid off. Where did you go?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Valasys

DECEMBER 6, 2019

The lead generation process is the bread & butter for B2B marketers. Quora lead generation is an innovative approach to attract prospects & the marketers who understand the intricacies of lead generation can certainly not miss out on this. The concept of Quora lead generation isn’t something new.

Lead Generation 64

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 64

Hubspot

AUGUST 2, 2013

So how can Google Adwords, an increasingly saturated market that allows only 3 tiny lines of ad copy, help your site get viable leads? The most effective way to qualify your traffic looking to make a transaction is by including price explicitly in your ad. Magazine’s list of fastest growing privately held companies from 2009-2013.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Hubspot

APRIL 3, 2013

In this case, it behooves you to identify who these folks are so you can ensure you either 1) stop creating content that draws in the wrong people, or 2) let them keep reading and engaging with your content to help you spread your reach , but keep them from getting rotated to sales reps using methods like assigning them a low lead score.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Hinge Marketing

JUNE 26, 2016

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. 9) Firms that generate leads online achieve greater profits. Conclusion.

Work Management 114

Work Management Online Marketing Marketing Management Service 114