User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. The brand’s UGC campaign has also helped establish GoPro as a leader in its industry and a brand synonymous with adventure and excitement. That can be a good thing or a bad thing.
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