The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

WriteSpark

FEBRUARY 18, 2009

« How Marketers Can Help Salespeople Succeed with Large Companies | Main. | Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Help, fix my draft!"

Social Media 120

Social Media Media Forrester Copywriting 120

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2010

Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. The data and insights help you improve future events. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Inside Sales And Telemarketing Help Boost B2B Brands: Really? Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Forrester research analyst, Laura Ramos led a great presentation on how B2B’s can make best use of social media to drive demand. Helps you uncover what buyers want, how they buy, where to engage them and to help you define your “best” customers. She also stressed the importance of marketing automation and/or CRM.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

Marketing Insider Group

DECEMBER 20, 2012

My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009. They were poised and ready to pounce with big bets, based on real-time information, when the moment was right.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. trillion in 2009). trillion in 2009). Two IT analyst firms speak of better times to come for IT solution providers. trillion in 2010, (growing from $3.2

Spending 40

Spending Forrester Gartner Lock-In 40

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

SEPTEMBER 3, 2010

Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Adobe Experience Cloud Blog

MARCH 23, 2011

Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1. This historical portrait on search engine dynamics is helpful for any B2B marketers who incorporate SEO into their online marketing efforts.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Online Marketing Institute

MARCH 24, 2010

This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

The ROI Guy

JANUARY 5, 2011

For sales to be relevant and successful, sales teams need to engage earlier in the buying cycle and higher in the organization to help executives proactively set priorities for formal budget allocations, and be in front of strategic decisions with new ideas to capture discretionary spending allocations. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. To learn more about revenue cycle analytics and how it helps measure marketing ROI, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The ROI Guy

JUNE 16, 2009

Investments in tools that will help marketing and sales change the connection with customers is key. The old way of pitching new products, features, function and price won't work. to match customers needs will be required to meet the demands of the strong recovery.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

WebMarketCentral

OCTOBER 13, 2009

Can Blogs Help Drive Purchasing Decisions? by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them.

Forrester 20

Forrester Landing Pages Business Best Practices 20

The ROI Guy

JUNE 3, 2010

spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Both of these spending forecasts are about half of Forresters estimates, which remain above 8% for the year according to estimates from April's quarterly financial briefing. IDC's latest predictions point to a 3.8%

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page. Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Organizers can share their pre-event processes and event updates which will help generate interest. Powered by Wordpress. Flash News Theme by.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40