Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. We simply must take the first step - to connect on a personal, open and honest level. Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Do your research, then try at least one highly rated application, for example, Renderforest – an affordable online video maker, accessible from any device, with a large number of pre-built templates to get you started. Guest post by Roman Daneghyan.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Lo-fi social media content is personality-driven social media content that has low production value. It was a massive risk, but one that paid off.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". Sweezey's framework describes the level of context along five dimensions - available, permissioned, personal, authentic and purposeful.

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Webbiquity

APRIL 29, 2010

What plugins and techniques should you use to truly personalize your blog? Though I personally use and like the All in One SEO plugin, this is an alternative worth checking out if you want more granular control. 10 Ways to Customize and Personalize your Wordpress Blog by Pro Blog Design. Photo Dropper.

Tools 100

Tools Tips SIC Best Practices 100

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Simply put, AI could not function as a black box. The shift to augmented intelligence.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. “We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.” Many videos, many views.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

ClickZ

JULY 2, 2019

Brands have always been able to curate boards to reflect their personalities and product lines. Here are four examples and how brands have used them: Curated catalogs: IKEA. Instead, users take a questionnaire about their personal style. This isn’t IKEA’s first foray into personalizing individual boards.

eCommerce 105

eCommerce Brand Identity Branding Curation 105

Hubspot

FEBRUARY 21, 2023

This was confirmed by a 2009 study that found the biggest factor for impactful coaching was the learner's willingness to be coached. We might pass blame on another person or even the company ( "It's always been done that way here." ). For instance, you can ask for specific examples or details on how you can improve. The problem?

Analytics 64

Analytics Examples Studies Practices 64

Martech

OCTOBER 25, 2022

“I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” Pushing the right content to the right person at the right moment is really key, so personalization is something we need to do.” Their relationship with the tech company precedes the acquisitions.

CMS Development 86

CMS Development Industry CMS Marketing & Strategy Multi-Channel 86

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Litmus

APRIL 1, 2021

During this decade, a lot of things took off: segmentation, personalization, email automation, compliance (like GDPR), accessibility, and much more. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. 2016 – Personalization takes over. Source: Mark Orr.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Scoop.it

JANUARY 5, 2021

Their content on their website and across different social platforms aims to engage the average person in science in a fun, entertaining, and educational way. By making technology and innovations relatable to the average person, customers can relate better with a brand whose technology background can alienate most people.

Education 92

Education Brand Identity Branding Marketing Management 92

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. Segmentation and personalization . We all know relevancy and personalization drive customer loyalty. A fantastic example here from Pupsik’s 9.9 A great example here, from Cath Kidston: THE 11.11 sales offer.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). This could be a good stepping stone for a promising young Marketing Coordinator, for example. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

B2B Marketing Directions

AUGUST 1, 2021

The following chart provides an amusing example that illustrates why this principle matters. The chart shows that from 2000 through 2009 there was a strong correlation (r = 0.992568) between the divorce rate in Maine and the per capita consumption of margarine in the United States.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Parse.ly

SEPTEMBER 24, 2019

So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo. And Max got in touch with me about buying the domain for his personal website.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

FEBRUARY 15, 2009

He uses examples like 37Signals, Copyblogger, FogCreek Software, Zappos, and make a good case for trying to think for yourself instead of just following what others are saying. Another person I admire is Jack Welsh (former CEO of GE) but I also wouldn’t be as ruthless as he was during his tenure simply because that is not my style.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

MARCH 9, 2020

For example, in SEO, you weigh the benefits of performing technical SEO audits and executing on the recommendations found in those audits or perform a content audit and execute a strategy. . For example, by submitting your email to a company’s newsletter, you may receive 15% off the next purchase on the website.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Adobe Experience Cloud Blog

AUGUST 7, 2017

Chances are, the reason that you are loyal falls into one of the following reasons: It’s Personal. I think Netflix is a good example of earning loyalty based on delivering a personalized experience. I think Netflix is a good example of earning loyalty based on delivering a personalized experience. Trust is Key.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Adobe Experience Cloud Blog

APRIL 24, 2012

I was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream (because I was unable to travel to the event). But I am awful at names so always being able to see the name of the person next to me was super useful. Two-sided nametags (names on both sides) were used at the event. A small detail?

Examples 48

Examples Conference Network Marketing Marketo 48

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

The ROI Guy

JULY 19, 2012

Fail to stimulate the old brain, via a death-by-PowerPoint sales pitch for example, and you are immediately tuned-out and lost from the buyer’s mind soon after you leave the room. So how do you stimulate the emotional brain?

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry. The short answer? Data-driven content marketing.

Startups 69

Startups Google Press Domain 69

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? Interview videos usually focus on one person answering questions, usually on a specific theme. This style of video is up close and personal, and the interviewee might be a subject matter expert or just someone with an opinion.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Convince & Convert

JULY 2, 2014

Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. The key is to take feedback seriously but not personally. Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009.

Paid Search Agency 144

Paid Search Agency Brand Identity Branding Social Media 144

Content Marketing Institute

DECEMBER 7, 2017

Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. For example, “we’re helpful” is not a distinctive identity, Melissa says. For example, Melissa points to Brian Kidd, the Unipiper of Portland, Oregon. melissa_egg Click To Tweet. Click To Tweet.

Brand Identity 96

Brand Identity Branding Business CMO 96

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. The person putting the car up for auction is the publisher and the venue is the marketplace. So, now that we've covered the key elements needed for a real-time bid, let's go through an example of how it works.

Cost Per Thousand 81

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 81

Content Marketing Institute

DECEMBER 31, 2018

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. No person had ever brought martial arts to the mainstream.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Adobe Experience Cloud Blog

JUNE 29, 2017

As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.” Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. For example, at HubSpot, the free email marketing tool can help with this. Email aliases are going to be easier to monitor because the replies won't get sent one person's inbox. Add account.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

Unbounce

MAY 15, 2020

More than 20% of small businesses have at least one person doing marketing in addition to other tasks.) We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. As Marketers, We Need to Evolve Beyond the Build. Too complex.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144