Convert

AUGUST 7, 2023

I was interviewing with a large global broadband/TV service provider based out of the Netherlands in 2009. The truth is experimentation is very hard to do well and consistently at large companies. ‘Cause at the end of the day, it’s not just about the tool, but how you use it.

Statistics 52

Statistics Validation Optimization Analytics 52

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role.

Enterprise Management 109

Enterprise Management Business CMO Digital Transformation 109

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. 51% of companies permit access for business purposes only (up from 19% in 2009). Build Your Brand.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Zoominfo

APRIL 24, 2019

Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. Some companies even create spinoff domains, each one intended to capture a search term of its own. This has led many marketers to question whether or not SEO is dead. Exact match domains.

Tactics 189

Tactics Cost SEO Lead Scoring 189

B2B Marketing Directions

AUGUST 1, 2021

As I wrote in my last post , surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer various kinds of marketing-related technologies and services. So, many B2B marketers are now both producers and consumers of survey-based content.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Webbiquity

JANUARY 10, 2010

The only statement I take exception to in this excellent post is that “For small companies unaccustomed to budgeting much at all for advertising, the costs can be impractical.&# For any keyword, the tool displays statistics like the average cost per click and number of clicks per day.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Top Five Essentials for a Successful Company Twitterfeed by KaneCo conversations. Visualizing Twitter Statistics x100 by Digital Buzz Blog. What are the best ways to search on this platform?

Twitter 100

Twitter Best Practices Digg PR 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. 70% of customers learn about a brand through their content instead of ads.

Education 92

Education Brand Identity Branding Marketing Management 92

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Statistics include: • 16.5% First, they compare Best-in-Class to all other companies, rather than Average performers. The data is a couple of years old but still valid. But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Exit the type of initiative taken by the companies. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Our open rates average 30%. Is this good? Industry benchmarks are only useful for bathroom reading.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Media Audit gives yet another set of statistics on time by medium.

Spending 120

Spending Media Mobile Advertising Forrester 120

Anyword

MAY 3, 2022

However, it took until 2007 for AI to be applied to online writing as StatSheet created content related to sports statistics. Then, in 2009, the Grammarly writing assistant entered the scene. The New World of AI Writing Assistants. Since that time, AI platforms have developed the capacity for imitating how people actually write.

Marketing AI 52

Marketing AI Lead Ranking Copywriting AIDA 52

Marketing Insider Group

JULY 27, 2015

I’ve seen it in companies I’ve worked for and in companies I work with. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Data and statistics, on the other hand? I’ve proved it out in a variety of roles and in many different scenarios.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. It’s also a great way to show off the personality of your web store. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

But it’s not just about being online: The latest e-commerce web design and Covid-19 web statistics show that close to 70% of online shoppers have far higher expectations for businesses’ digital capabilities than they did before the pandemic. It’s also a great way to show off the personality of your web store. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. That's good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Content Marketing Institute

DECEMBER 31, 2018

Unreasonable – No other company should have this goal. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. My written desire was to have 100 paying customers by the end of 2009. It’s not big enough. Lack of time?

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Adobe Experience Cloud Blog

MARCH 9, 2020

This consistent content flow generates traffic and awareness, and ultimate success on Google, leading to company growth. . Since 2009, search advertising spending worldwide has increased from $26.7B Let’s Get Technical. One of the most significant applications of economics in search is the concept of “crawl budget.”

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. address change (changing companies or company/individual’s relocation).

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Chris Koch

APRIL 3, 2014

The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

ANNUITAS

SEPTEMBER 21, 2010

These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have. Companies with best-in-class processes vs. companies with average processes achieved 25% or greater improvement in Waterfall Conversion Rates (SiriusDecisions, “Field Marketing 2.0:

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. These statistics are easily and readily available from your dashboard in Google Analytics. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

B2B Marketing Directions

OCTOBER 9, 2016

They have become popular marketing tools for companies that provide marketing-related services and/or technologies. In other words, data may show that two events or conditions are statistically correlated, but this alone doesn't prove that one of the events or conditions caused the other.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Biznology

JULY 24, 2017

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Customer Experience Matrix

APRIL 28, 2009

Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Hubspot

JUNE 23, 2011

According to a recent announcement by comScore , a leader in measuring the digital world, Google has just become the first company to reach 1 billion views per month online. Statistics calculated by Miniwatts Marketing Group show that the number of global internet users has increased 480.4% Yes, that’s 1 billion people !

Google 28

Google Paid Search Agency Companies Internet Marketing 28

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. The sales statistics that I have seen show something that’s pretty similar to the B2B marketing space.”. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0.

Demand 120

Demand Process Work Management Marketing Management 120

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Brandwatch Marketing

JANUARY 3, 2019

On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. Twitter financial statistics. Twitter user statistics. Twitter usage statistics. Twitter marketing statistics. of US companies with 100+ employees use Twitter for marketing. — Chris Messina (@chrismessina) 23 August 2007. A total of 1.3

Stats 107

Stats Statistics Twitter Customer Satisfaction 107

Industrial Marketing Today

JULY 23, 2010

I have even read statistics where Facebook is now drawing more visitors than Google. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60