Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Key features: Idea Books, Product Showcasing, Community Interaction, and Marketing Tools. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The study was created by the B2B marketing community, for the B2B marketing community. Second, to identify the challenges faced by the marketing community so that trade bodies which support the study (The BMC and IDM) can help to address these.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Advocates: A community of advocates engaged through programmed interactions. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI. About Unbounce. billion conversions worldwide.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Martech

FEBRUARY 24, 2022

Built-in partnership with Augmented World Expo, this web AR workshop focuses on practical tools to help marketers build effective AR campaigns. Upon finishing this course, you will get a certificate of completion and a downloadable folder with helpful worksheets. ” Get the daily newsletter digital marketers rely on.

Planning 133

Planning Advertising Agencies Paid Search Agency Mobile Advertising 133

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Heinz Marketing

SEPTEMBER 10, 2020

Play helps alleviate stress, allows us to express our true selves, helps unlock creative thinking, and provides a ‘safe space’ for collaboration. But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as Success Stories.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. Show them that you are a different kind of company. Be playful and start with fun.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Litmus

APRIL 1, 2021

Founded by Ray Tomlinson in 1971 , what started as a way to communicate with colleagues who wouldn’t answer their phones evolved into a powerhouse. We can’t help but feel a bit nostalgic. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Garish buttons.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Scoop.it

JANUARY 5, 2021

Mint.com is an online banking service dedicated to helping college graduates make sense of their finances. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009. They have a free online budgeting tool that helps users set budgets and track their finances.

Education 92

Education Brand Identity Branding Marketing Management 92

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Well, because there were some features we considered more important than others and so should you. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Lake One

JANUARY 15, 2020

We created this campaign to give back to the communities who have supported us and live out our mission. This quarter, Lake One is partnering with Second Stork , a Minnesota based non-profit helping new parents in need. Second Stork, founded in 2009, provides essential infant-care items to families in need.

Service 52

Service Campaigns Amazon Communities 52

Convince & Convert

AUGUST 24, 2010

The Now Revolution – Social Fresh Charlotte The South by Southwest keynote slot will be tremendously important as we launch the book, so we’d sure appreciate your help voting for us. On behalf of Amber, myself, and especially Make-A-Wish Foundation, thanks for your help! You’ve got my vote!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Bluetext

FEBRUARY 14, 2024

Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 7, 2011

I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft. ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

DECEMBER 8, 2010

what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. An important point raised during the Marketing Automation Monday meeting was that you should really analyze your company’s history and understand based on your historical data (i.e. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JULY 23, 2010

I raised my hand and asked “what is this for and how will it help me in the future?&#. One day in high school, our math teacher was going over trigonometry and stopped to see if anyone had any questions. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Sprout Social

FEBRUARY 27, 2020

Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. — Adobe (@Adobe) February 25, 2020.

User-Generated Content 78

User-Generated Content Software Tactics B2B Marketing 78

The Effective Marketer

MAY 9, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

JULY 7, 2020

Then, during 2008 and 2009, the company continued to work on partnerships with organizations like Xbox so people could stream through those devices. Citigroup started supporting certain community services which helped with their brand story. Innovation and creativity can help you succeed in the next economic downturn.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101