In a May 26 B-to-B Magazine article , you said, "If you're not looking at and understanding how [prospects] buy and what they buy -- and what information they need at each stage -- you're at a significant disadvantage. These companies conduct a tremendous amount of research into how their audiences consume the information they publish. Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. view marketing as a publishing function. You need to think like a publisher about Web 2.0 MORE >>

In a May 26 B-to-B Magazine article , you said, "If you're not looking at and understanding how [prospects] buy and what they buy -- and what information they need at each stage -- you're at a significant disadvantage. These companies conduct a tremendous amount of research into how their audiences consume the information they publish. Being able to see what people are saying about your company, such as on Twitter and your blog, offers companies a unique perspective. view marketing as a publishing function. You need to think like a publisher about Web 2.0 MORE >>

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. As the bit.ly MORE >>

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. This means that, although you will need the timeless content typical of a standard website, you must absolutely have the more timely content typical of a blog. For a small business, building a blog-powered website is the surest way to fulfill this component of your content marketing strategy. MORE >>

by MediaPost Online Publishing Insider Kory Kredit explores the inexact science of business naming, from descriptive ( AdBuyer.com ) to ont-quite-real words ( Aquisio ) to misspellings ( Personifi ) to WTF? Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and Entrepreneur magazine. MORE >>