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what's your marketing approach?

The Effective Marketer

Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. United States License.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im HOW TO. HOW TO.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

All you need is something like the Flip cam and you are ready to publish. Are you blogging about it? Your Print Assets: Do you print a newsletter or custom magazine? Search the Entire Content Process: Depending on what type of content you are creating, you may only be looking at the end content result - the blog post, the white paper, the video, the article.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

All you need is something like the Flip cam and you are ready to publish. Are you blogging about it? Your Print Assets: Do you print a newsletter or custom magazine? Search the Entire Content Process: Depending on what type of content you are creating, you may only be looking at the end content result - the blog post, the white paper, the video, the article.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Custom Publishing Council Announces 2009 Pearl Awards

Junta 42

Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Finally, congrats to Junta42's parent company, Z Squared Media , on their silver place best blog finish in association with Razorleaf Corporation.    Here are all the winners below: Winners are listed by category, title, custom publisher and client name, included in parentheses. Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Gold: Audi Magazine , Trip Editoria (Audi Brazil).

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Take on the role of traditional media in the minds of your customers by thinking like a publisher.

Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing

Junta 42

Almost a year ago I came upon a custom magazine called thinkMoney from the company thinkorswim.    It's just one of those custom magazines that I like to keep around and refer to on occasion.  fyi, thinkMoney won "Best New Magazine" for the CPC Pearl Awards in 2008.) Over the past few months, I've been able to work on a few projects with thinkMoney's custom publisher, Kevin Lund from T3 Publishing. When he showed me some of the results from thinkMoney, I knew it was something we had to share on the blog. That’s it.

Custom Print Magazines - Why Can't MasterCard Produce Inc. Magazine?

Junta 42

I don't know about you, but I've been reading more print magazines lately.  But when I want to relax and engage in an inspiring story, print is my choice.books and magazines. magazine. Speaking of "priceless", shouldn't MasterCard be producing an Inc-type magazine? The Opportunity in Custom Print Magazines. According to research from the Custom Publishing Council , 80% of consumers prefer to receive company information in the form of educational articles.  Custom Magazine that's Built for Profit courtesy of Folio.

American Business Media - Research & Marketing

delicious b2bmarketing

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. and Debbie Weils The Corporate Blogging Book , were included on the list. and Debbie Weils The Corporate Blogging Book , were included on the list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Very cool! Very cool!

Will Blogging Kill Trade Publications?

grow - Practical Marketing Solutions

Take it away, Jeremy: As the founder of an online publishing company, you might expect my answer to this question to be a resounding and emphatic, “YES!&#  … but it isn’t.  When the Internet arrived, publishers initially ignored this “fad.&#  On top of that, the mid-2000s brought rising paper costs and increasing postal rates. How’s that for helping the competition?

API 2

Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended.

Top-10 Marketing Automation Blogs

LeadSloth

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ). In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So where should you start?

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review.  December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. Magazine Ad Pages Decline.

Your 2012 Shopping List: Buying a Media Company (you heard me!)

Junta 42

Back in 2009 , I went around the country talking about how brands should start seriously looking at purchasing media/publishing companies in their industries as a core content marketing strategy. discussed this strategy in detail on today’s Bulldog Reporter webinar and in this recent blog post. This topic is so important that it needs its own blog post.

Some Weeks are Hard to Top!

Buzz Marketing for Technology

Little did she know in that moment I became a published author! Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! Tags: Blogging Personal Branding

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. 2009 was about learning social media.     David Meerman Scott The phrase "social media" will soon be considered obsolete as more and more organizations publish online content. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Custom Publishing University.

The Dreaded 404 Page Load Error - Use It!

Smashmouth Marketing

We've all seen it, more than web publishers would like. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages. Tags: blogs tech marketing tips greenleads That dreaded 404 Page not found error. It happens. hadn't even known that using the 404 error to go to a specific page was possible. Now that's a good use of someone's typo mistake. Try it.

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Custom Publishing Budgeting - Providing Some Answers

Junta 42

  As part of the discussion, Chris Herbert asked how a company should go about budgeting for a custom publishing plan such as this. The question about custom publishing budgeting, of course, comes up all the time. Because there are so many variables, I'm going to shift the question from "What to Budget" to "How to Budget." Here is how we explain custom publishing budget development to clients: 1. Takeaway: The best part about custom publishing and content marketing is that you are creating an marketing asset. That model is broke. the barn).

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Connect the Docs

He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. Blog Marketing with Meaning Twitter MktgwithMeaning. In year 2 I found an agent, developed a book proposal, shopped it to publishers, and began blogging to gather an audience for the book launch. We know that.

ClickInsights: How to make marketing messages memorable?

Connect the Docs

Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Howard Sewell’s blog, Direct Connections.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books.

ClickInsights: What is your favorite case study? Why do you like it?

Connect the Docs

Blog CindyKing Twitter CindyKing. My favorite case study is a blog post on Social Media Examiner: Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com. Blog Stories That Sell Twitter Casey_Hibbard. Blog Savvy B2B Marketing Twitter MicheleLinn. Casey Hibbard's blog Stories that Sell. Blog Global Copywriting Twitter globalcopywrite.

What is the ROI of Lead Management?

LeadSloth

Silverpop’s book is a little more high-level and written in magazine style, while Marketo’s offers more practical advice on how to set up your nurturing campaigns. See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. Marketo has published separate Lead Scoring Guide with similar suggestions.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Books.

Six factors driving B2B social media marketing adoption

Chris Koch

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Trade magazines are imploding as marketers continue to pull out of print advertising. Customer factors.

Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz

Savvy B2B Marketing

Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Not only do you know your stuff but you are a published author. Some charge money to download but many are free. It gives you instant credibility.

Review - The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material by Jonathan Kranz

Savvy B2B Marketing

Name: The eBook eBook – How to Turn Your Expertise Into Magnetic Marketing Material Author: Jonathan Kranz Reviewer: Wendy Thomas EBooks have become a common, if not required marketing method for blogs and websites. Not only do you know your stuff but you are a published author. Some charge money to download but many are free. It gives you instant credibility.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Jim Lodico's WhitePaperSolution Blog. Phil Dunn's QualityWriter Blog. Bob Bly's CopyWriting Blog. Savvy B2B Marketing blog posts about white papers.

FAQ 2

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

In a May 26 B-to-B Magazine article , you said, "If you're not looking at and understanding how [prospects] buy and what they buy -- and what information they need at each stage -- you're at a significant disadvantage. These companies conduct a tremendous amount of research into how their audiences consume the information they publish. view marketing as a publishing function.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

In a May 26 B-to-B Magazine article , you said, "If you're not looking at and understanding how [prospects] buy and what they buy -- and what information they need at each stage -- you're at a significant disadvantage. These companies conduct a tremendous amount of research into how their audiences consume the information they publish. view marketing as a publishing function.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

blogs, in-person events, videos, etc.) As Michael Hyatt said in his book and blog, both titled Platform , your ideas and stories need a place to live if you are going to succeed. Time – print (magazine). The Huffington Post – online (magazine). Blog post frequency started at three times per week and now a post runs every day. That’s a lot. Absolutely.

Marketing Automation Weekly Wrap-up - 2009/09/11

Digital Body Language

In this week's marketing automation weekly wrap-up, there seems to be a theme of "lists" as lists are published, and list nominations are called for. At the same time, some recent listings of great B2B and Marketing Automation related blogs have surfaced some great writers I did not have on my own reading list previously. Galen De Young ( @GalenDY ) from Proteus B2B Marketing published the 2009 list of B2B marketing blogs, many of which are classics, and many were new to me. Lots of experimentation in this area, but it’s hard to see the ideal path.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. As the bit.ly

6 Steps to Content Marketing Domination

Junta 42

One of my ongoing personal goals is to publish a book every two years. Get Content Get Customers was published in 2009. Epic Content Marketing was published in 2013. This is done by consistently generating valuable content through one key channel (a blog, a podcast, YouTube, etc.). Content platform: Blog, iTunes, YouTube, etc. I know, I know. model. model.

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Blogging Benchmaks: In Search of the Missing Metrics

B2B Marketing Savvy

Some ScoopDog Blog data points, two months in: . This blog has a CTR (Click Thru Rate) similar to tech trade banner advertising. 45 comments posted to the blog, 250+ comments outside the blog. Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. The suggestion, use  “STUTTER”   as a way of thinking about the start/stop dance step that starting a B2B Marketing blog  requires (yeah, we made it up…). Am I getting any?

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Tech Media Publishers looking more Like Interactive Marketing.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers.