Convince & Convert

MAY 27, 2014

Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works. There is risk in any campaign. Show them that you are a different kind of company.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Contently

SEPTEMBER 9, 2016

Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. At first, they tried user-generated content in the hope of driving greater engagement. “I What better way to do that than through the internet? “In ” Around 2013, the content team began experimenting.

Content 60

Content Barriers Custom Publishing Amazon 60

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. The focus is on marketing to consumers, targeting by age and geo-location. Many videos, many views. ” To say Vevo has a presence on YouTube is an understatement. Moods and Rewind.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Brightedge

MARCH 31, 2022

It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021. Panic quickly ensued among web admins, with many worrying that they would have to discard a valuable lead-generation tool. Domain Age Is a Ranking Factor. Now, Onto the SEO Myths….

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&# You may think of multitasking as easy or difficult—but is it unethical?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. If preliminary research confirmed it was, they should have determined which elements of the original packaging were ineffective and how the packaging needed to update those elements to connect with younger generations of consumers.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Bluetext

OCTOBER 14, 2022

The typical stereotypes of people who partake in this hobby are far from reality; 70% of gamers are over the age of 18, 46% of gamers are female, and only 2% play out of their parent’s basements (actually, we made that last stat up). For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero.

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Marketing Craftmanship

JUNE 6, 2011

Can Journalists Survive the Internet Age? What was the impact of the lack of clarity generated by this journalistic “procedural objectivity”? The larger question raised by the study is whether traditional journalism can survive the internet age. Despite the fact that both PolitiFact , an arm of the St.

Business 100

Business Case Studies Curation Validation 100

ClearVoice

JANUARY 24, 2020

Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So 2010 set the tone for future generations. Let’s go a little backward here: wages, in general, have been stagnant since the 1970s, according to Johnson.

Lead Ranking 92

Lead Ranking Lead Scoring Fulfillment Paid Search Agency 92

WriteSpark

DECEMBER 8, 2009

The group included people of diverse professions, ages, and life experience. Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

Digilant

MARCH 3, 2022

The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. Consider different targeting (or anti-targeting) metrics, such as age, gender, geo, device, language, and interest segments. Brand safety. The content is also usually lighter and lower-risk.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. The SECURE ( Setting Every Community Up for Retirement Enhancement ) Act allows individuals with earned income to keep contributing to their IRAs even when they’re past the age of 70.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Hubspot

MARCH 12, 2015

There is an option for burned out business owners, and that’s user generated content. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. You’re in luck!

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

SWZD

OCTOBER 14, 2019

She said this experience allowed her to interact with the corporate team and board of directors at a very young age. From 2009 to 2012, Jeanne was Vice President of Marketing at HubSpot where her team was responsible for generating a large amount of leads. Managing Lead Flow.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Vidyard

DECEMBER 14, 2015

On the one hand, the information age has brilliantly streamlined music discovery. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. They hear and generate buzz on social media platforms. This brings me to my next point…. Next Big Sound.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Source: Wayback Machine. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

DivvyHQ

OCTOBER 3, 2018

The 2009 edition was widely acclaimed by content strategists everywhere. Its contents show content leaders how to generate meaningful results in a corporate setting. As Baer and Lemin note in the book, fewer than one percent of companies have an actual strategy for generating customer conversations. Praise for “Talk Triggers”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ClearVoice

MARCH 8, 2022

While gender inequities are still a thing in this day and age, there are many women out there who have carved their roles as exemplary content creators, producers and marketers. In her current position at Tealium, she focuses on how to make the most of revenue generation across customer life cycles. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Buzz Marketing for Technology

DECEMBER 11, 2008

Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." Dan has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. He is the author of “Me 2.0: He has helped revolutionize the way EMC communicates and collaborates with all stakeholders.

Personalization 100

Personalization Branding Brand Identity Lead Ranking 100

Valasys

JANUARY 15, 2020

With the arrival of cryptocurrency, the entire B2B landscape began introspecting the proposition of cash becoming obsolete in the digital age of electronic payment processing. Cryptocurrencies started proliferating since the arrival of Bitcoin in 2009 & have been constantly in news.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Porch Group Media

MAY 21, 2019

YouTube, Snapchat and Instagram are the most popular online platform among this age group. 50% of consumers said that seeing user-generated content would increase their chances of buying products through a brand’s social media. billion in 2019, while traditional media buys will generate $109.48 Pew Research). MOBILE MARKETING.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. 1) Persistence is essential. 2) Persistence requires discipline.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

Hubspot

JUNE 22, 2017

Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. But it's also unexpected and funny because it gives us a glimpse of how Hamlet could've transpired in today's digital age. Why Six Second Pre-Roll Ads Work.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Contently

MAY 11, 2016

“Insurance is not a high-interest category for someone aged 18 to 35. In this respect, content marketing is not just about meeting demand, but also generating it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. ” The Murray Group Insurance Services. “I

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in 2009. especially with the aging boomer generation of engineers close to retirement.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Content Marketing Today , June 26, 2009. B2B Marketing Hot List.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in 2009. especially with the aging boomer generation of engineers close to retirement.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

ClearVoice

MARCH 7, 2020

The restriction was released in 2006, allowing all consumers to join the platform over the age of 13. . The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Lead Generation – The lead generation objective encourages and collects desired data from users.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Tony Zambito

MAY 1, 2011

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

QuanticMind

NOVEMBER 28, 2018

Targeting advertising efforts to better serve a desired audience, increase efficiency and maximize ROI is an age-old advertising technique, to say the least. And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. But targeted automobile advertising?

PPC 40

PPC Advertisements Advertising Mobile Advertising 40