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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. Diversity in the U.S. is growing. Brookings ). Glassdoor ).

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it. Video case study. The stats back this up. How does video impact this relationship? Q&A videos.

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Martech and marketing technologists go mainstream — 3 key stats

chiefmartech

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. If we’d made a better ROI calculator?

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How Online Sales Can Help You Grow in Hard Times

Hubspot

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.

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5 Tweaks to Reap Windfall Conversions from Content Marketing

Televerde

Here’s what the stats say: Companies who create custom visuals on social media see a conversion rate 7x higher than those that don’t. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ). Make It Visual.

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Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 2009 Report on American Consumers 3.6

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