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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. The Science of Inequality – Finding Your Influential Customers Are You Treating Your Fans Like Cattle [link] REBlogGirl Great stats – my only note is that engagement is different for every brand.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). Im Jay Baer.

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3 Marketing Lessons From Charles Darwin

Hubspot

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Companies spent 17% less on trade shows in 2009 verses 2008 4.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. 2) B2B and B2C are really not that different, on many levels. .-= Twitter Lists Frenzy =-.

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It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.