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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values. With current requirements for social distancing, this downturn has devastated the live events industry (business, entertainment, and sports) along with travel, lodging, and restaurants. Online Event Plans.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Expand social media strategies.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Social media campaign. Develop a campaign based on the story arc with accompanying creative for an engaging and memorable social media campaign.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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Why Millennials Value Experiences, Not Stuff

Biznology

Millennials are increasingly spending money and time on concerts, social events, athletic pursuits and all kinds of cultural experiences. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. ’ Content marketing within the realm of social media is extremely powerful, but it does have a downside. You never correct yourself.

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How B2B brands can benefit from social listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.