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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. If you’re a career editor like I am, there may be fewer opportunities to move around and grow your career.

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Why You Don’t Want to Miss Ramp, the Revenue Ops Event of the Year

InsightSquared

Nate Silver was named one of “The World’s 100 Most Influential People” by Time magazine after he successfully called the outcomes in 49 of the 50 states in the 2008 U.S. Understand the data-driven trend discovery methods Nate Silver uses for predictions and how you can apply them to your business decision-making.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. So start with research and friendly outreach rather than jumping straight to the big ask. Use Personalization. We all have egos.

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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

Turns out that shockingly little research has been published on the question of how many ads people actually receive. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. Surely it’s self-evident that people get more advertising today than ever before, right?

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

It all started in 2008, with the launch of GE Reports. The new blog was created to showcase GE’s technical research and innovation — it’s now headed up by journalist Tomas Kellner and can now be considered a fully fledged online magazine covering all the latest developments in the industry.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. The result was AZFamily, which became the second largest TV-station website in America. Full circle!

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.