Buzz Marketing for Technology

NOVEMBER 6, 2008

Currently, he writes the social media column for BtoB magazine. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul is a research fellow at the Society for New Communications Research and he chairs the social media cluster of the Massachusetts Technology Leadership Council.

Social Media 100

Social Media Social Marketing BtoB Media 100

Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers A popular speaker and writer, he has addressed more than 150 conferences and groups and published more than 200 articles about social media marketing since 2008.

Press 50

Press Peer-to-peer Amazon BtoB 50

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S.

Design 20

Design Marketing Websites Forrester Best Practices 20

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. The age of Internet fueled buying decisions means that traditional print publications just don't meet buyer or seller needs.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Do you have any strategies for this? Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Provocation-Based Selling: Loosening the Status-Qu. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40